13 Key Things E-commerce Business should look in a Marketing Firm

The widespread growth in innovation and technology has brought significant changes in every field. Similarly, the evolution of e-commerce has entirely changed the face of conventional shopping. With more innovation, e-commerce is growing at an unprecedented pace. Due to this, the majority of retail sales consist of the e-commerce business.

The growing trend of e-commerce impacts the marketing trends of businesses, too, this further pressurizes the marketing firms. Since the marketing firms also need to come up with some new and innovative ideas, to cope up with the business.

The widespread E-commerce business has developed the need for Ecommerce SEO strategy making your retail marketing viable to the virtual market place with unlimited customers approach. For this very purpose, e-commerce businesses should consider certain factors, before collaborating and partnering with the marketing firms. This guide will give an insight into these broadly highlighted thirteen key things, which are necessarily needed while partnering with marketing firms. 

The inherent differences between the E-commerce business and Retail Market have brought serious competition for the marketing firms. The remarkable difference between both types of business puts marketing firms in a difficult spot as they need to come up with marketing ideas that are not only innovative but also effective.

When an e-commerce business is looking to hire a marketing firm to promote its business, the primary element should be the consideration of the fact that all e-commerce businesses are different. The difference in e-commerce businesses can be in any way, that is, operation, technology, origin and type of business. Hence, while choosing the right marketing firm to promote its business, the first thing the e-commerce business should consider is whether the marketing firm can handle such type of e-commerce business or not. 

1. Researching about the firm

Primarily, the e-commerce business should research the marketing firm before partnering with it. The purpose of this research work is to know about the reputation of the marketing firm, and its experience in the field. This element is important for the e-commerce business, as it gives an insight into past ventures of the marketing firm. The insight into the past ventures of the marketing firm highlights the credibility of the firm, and whether it will be able to handle such e-commerce business, or not. Hence, before partnering with any marketing firm, the e-commerce business needs to choose the firm, which has experience in such an e-commerce business and related professionals.

2. Proven in Similar Market

When choosing a marketing firm, the e-commerce business should investigate the proven return of the marketing agency in a similar business. Particularly for a digital agency, it should be determined that the marketing firm is competent enough to take up the marketing task, and is the best in its particular segment.

3.Expertise in Conversion Rate Optimization

When an e-commerce business seeks to partner with a marketing firm, it should consider that the marketing firm has expertise in conversion rate optimization. As the growth in competition for consumer wallets has fiercely impacted the marketing trends of these e-commerce businesses. To cope up with these fierce trends, there is a need for a marketing firm, which can increase the number of website visitors. Apart from increasing the number of website visitors, the marketing firm should be able to convert the targeted audience into sales.

4. Effective ad campaigns

While partnering with a marketing firm, the e-commerce business should consider the competency of the marketing firm to run ad campaigns. The ad campaigns should be as such that they directly impact the consumers, and results in sales. Since this is critical for the success of e-commerce business. Moreover, if the firm is unable to carry out the ad campaign, it should contribute towards providing expert advice and leadership to the ad campaigns. 

5. Understanding the audience

Another important factor to consider while choosing to partner with the marketing firm is its understanding of the audience. The marketing firm should be credible enough to understand the target audience and their needs. 

6. Availability of experienced staff

The marketing firm should be as such that it has qualified and experienced staff. The staff should not only be qualified for such posts but should also have a practical understanding of the e-commerce business, followed by technical expertise to handle relevant marketing campaigns of the e-commerce business. 

7. Alignment of Values

While choosing to partner with an appropriate marketing firm, the e-commerce business should consider whether the firm will be able to align with the values of the business or not. For that very purpose, the firm should be aware of the principle line of e-commerce business and its operations. 

8. Effective strategies to drive revenue

The purpose of appointing a marketing firm is not merely to bring the audience to the e-commerce website. Rather it serves a larger purpose. The firm should be as such, that its strategies should bring fruitful revenue for the e-commerce business. The audience of the e-commerce business should turn into customers, with the strategic  approach of the marketing firm.

9. Existing Portfolio

The e-commerce business should be well aware of the existing portfolio of the marketing firm before partnering with it. The e-commerce business should ensure that the marketing firm will not bring any bad name to the business, and will not engage in anything which contradicts the primary course of the e-commerce business. 

10. Capability to Engage with Customers:

One of the reasons for partnering with a marketing firm is to enhance the experience of the customers. The marketing firm should be as such that it can engage with its customers, and provide an enhanced user experience to its customers. The e-commerce business should evaluate whether the marketing firm has such credible and trained individuals, who can engage with the customers during a campaign. 

11. Understanding of e-commerce platforms:

Before partnering with a marketing firm, the e-commerce business should evaluate the understanding of the marketing firm, of e-commerce business specifically. It should effectively determine whether the firm has sufficient knowledge to deal with business operations of e-commerce, or not. Moreover, the marketing firm should be aware of different e-commerce platforms and how they operate. This will be an added advantage, as the firm will be aware of the fact that what is ongoing in the market. 

12. Content Marketing Skills:

Apart from providing social media marketing to the e-commerce business, the credible and qualifying firm should not ignore the power of content marketing. As content marketing gives life to this virtual business, the partnering firm should have respective knowledge and experience of content marketing skills. 

13. Upfront Analysis:

While looking to partner with a marketing firm, the e-commerce business should carry on an upfront data analysis. This analysis will reveal whether the marketing firm has information about demographic regions, target areas, target audience, and the market analysis. This information will give an insight into whether the marketing firm can handle such business, in the prescribed market or not. 

The continuous growth of e-commerce trends has made it important for firms to become more competitive and innovative to survive in the market. Furthermore, there is immense pressure on the marketing firms to adjust according to the changing trends, to prevail in the market.

Additional resources

  1. 19  eCommerce Marketing Trends that are Dominating 2020
  2. Ultimate Guide to Selling on Shopify
  3. Top 25 eCommerce Marketing Tools to use in 2020

About the author

Ra Karthik

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.

By Ra Karthik

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