ArchiveFebruary 2017

What is Click-through Rate in Google AdWords?

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What is Click-through Rate? Click-through Rate (CTR) is an important metric not just in AdWords, but in pay-per-click advertising in general. Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Let’s say an ad get triggered 10 times, and it got clicked 3 times. The CTR of this ad is (3/10), i.e., 0.3 or 30%. Note: Click-through rate is a key...

What is a Match Type in Google AdWords?

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In the previous blog, we got a basic insight on what a keyword is in Adwords, and we also defined what a match type is. In this blog, we will discuss more match types in Google AdWords. What is a Match Type? We know that only when a search query matches a keyword defined by an advertiser, an ad is triggered. But it is also true that a search query need not always match the exact keyword. A...

What is a Negative Keyword in Google AdWords?

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What is a negative keyword? When an advertiser doesn’t want to trigger an ad for a word/phrase, the word/phrase is called a negative keyword. For instance, Mr. Shawn is running a search campaign for beer mugs using beer mug as the keyword. He offers mugs that are made of plastic, they can also be customized, but they are not free. Mr. Shawn makes a list of negative keywords which includes free...

What is an Impression in Google AdWords?

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Each time a search query matches the keyword defined by an advertiser, ads are selected for bidding. Every instance after a successful auction when an ad is displayed is counted as an impression for that ad in Google AdWords. An impression is counted even when the ad is not the top or in the section of a search results page that is not visible to the user. Search Impression This ad displayed for...

What is a Click in Google AdWords?

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What is a Click? We are familiar that Google AdWords is an online pay-per-click advertising service. Google charges an advertiser only when someone clicks on their advertisement, but not the basis of impressions or CTR of an ad. In search and shopping campaigns an interaction with an ad is a click. A click is when the cursor of the mouse deliberately clicks on the displayed advertisement and...

What is a Keyword in Google AdWords?

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What is a Keyword? Keywords are the building blocks of online Pay-Per-Click campaigns. AdWords has metrics like Ad placement, Location, Language etc to refine an Ad campaign. However, keywords are the driving factor behind targeting audience. This is because Google shows an Ad only when a user searches a query which then triggers a keyword. This blog focuses on helping everyone understand this...

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