ArchiveMarch 2017

Pay-Per-Click Marketing : A Brief History and the advent of AdWords.

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What is Pay-Per-Click Marketing? Pay-Per-Click Marketing or PPC, in short, is an online advertising model which is aimed at driving traffic to websites of businesses. An advertiser pays the host or the publisher when their ad gets a click. A few well known PPC Advertising service providers are Google AdWords, Microsoft Bing, BuySellAds etc. A brief history of Internet Marketing and the advent of...

How to Find Negative Keywords in Google AdWords for your business?

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Identifying the right keywords for your business can often be a tiring task, but nonetheless, it pays off in the long run. When your keywords are set right, they can render higher Click-through Rates and possess a better Quality Score. Finding Negative keywords is a harder job to do as it requires plenty of planning and research. Even though not seen to their true potential, negative keywords...

What is Conversion Rate in Google AdWords?

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What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand)  sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single...

A simple and free guide to optimize your Landing Page for better conversions by AdNabu

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What is Landing Page Optimization all about? In the blog on what a landing page is, I related your business to a busy airport and your landing to its runway. We will consider the same analogy here to investigate and comprehend how to make landing pages sticky, so that a visitor takes the desired action you want them to, instead of just bouncing back. This Landing Page Optimization blog will guide...

What is a Single Keyword Ad Group?

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What is a Single Keyword Ad Group? Single Keyword Ad Group or SKAG, in short, is literally what the name suggests, it is an AdWords best practice where each ad group is assigned just one keyword. If you are already following this technique, awesome, you can skip to the advantages of SKAG blog. But for those who still are new to AdWords and need some insights on setting up ad groups efficiently...

What is Cost Per Click in Google AdWords?

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What is the cost per click? Cost per click is the price an advertiser pays to a pay-per-click advertising campaign service provider like Google AdWords or Microsoft Bing Ads, for each click the advertiser get on their ad through these PPC platforms. Note: CPC is a measurement of an advertising campaign’s cost on per-click basis whereas PPC is a payment method of an advertisement campaign based on...

The ultimate guide to improve your Quality Score by AdNabu.

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Quality Score is an essential component of every successful PPC campaign. Its value has increased exponentially in the recent times due to higher competition, so has the difficulty in achieving it. We are all well aware of the basics of Quality Score in AdWords, but interestingly a lot more lies submerged about which Google doesn’t emphasize enough on. Quality Score benefits an advertiser...

AdWords webinar on Google AdWords with Leadsquared

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PPC marketing is an ocean in itself, be it a professional marketer or a rookie, everyone has a plethora of questions, answers, and opinions. To help fellow PPC marketers find their ground, AdNabu went live answering questions on an AdWords webinar hosted by Leadsquared titled Google AdWords Tutorial –  A Comprehensive FAQ for PPC Marketers. Around 100 odd PPC marketing related questions...

Single Product Ad Groups: The Secret to More Effective Adwords Shopping Campaigns

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Single product ad groups is an advanced topic of Google Shopping campaigns. Lets start with the need for them first. Proper campaign structuring is a notoriously overlooked matter when it comes to Adwords campaigns in general. That is especially true for people who are new to Adwords or small business owners who just need to hit the ground running and don’t have the time to learn the ins and outs...

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