ArchiveMay 2017

Remarketing Lists for Search Ads – How to use them to drive your sales further?


Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google...

What is a Good Average Position for your Business?


Google defines Average Position as “A statistic that describes how your ad typically ranks against other ads.” In other words, Ad Position and Average Position tell where your ads are being displayed on the Google Search Network, Google Display Network or Google partners network. Google provides 8 ad positions on a SERP. Google numbers these ad positions from 1 to 8, 1 being the top-most position...

How is the new Enhanced CPC going to change the bidding game?


A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

What is a good Click-through Rate in Google AdWords?


What is a good click-through rate?. This question frequently comes up during our AdWords Q&A. Before we get into the quest of finding out what a good click-through rate is, we have a few basics to revise. What is Click-through Rate? Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Click-through rate is a key performance indicator of both...

What are Products in Google Shopping?


What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are...

What is a Priority Setting in Google Shopping?


What is a priority? The Merriam-Webster dictionary defines a priority as a condition that is more important that the rest. This dictionary definition holds true for Google Shopping campaign too. Priority setting in Google Shopping. Priority in Google Shopping has three predefined values, Low, Medium and High. Google considers a campaign with high priority more important. A campaign with medium or...

What is Cost-Per-Conversion?


What is Cost-Per-Conversion? Advertisers in PPC Marketing/Online Marketing use Cost-Per-Conversion as an important metric. It measures the cost incurred by an advertiser to get one conversion. How to calculate Cost-Per-Conversion? The steps to calculate the Cost-Per-Conversion aren’t difficult. But the quality insight it provides is valuable.To get clicks, you spend some money. And these...

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