ArchiveJune 2017

How to become a Google Premier Partner?

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Before we discuss Google Premier Partners status, let me give you a brief on what is Google Partners program and why Google took this initiative. This information is an abstract of my article “How do you become a Google Partner?”. What is Google Partners program and what is the need? Google Partners program is an initiative by Google to help AdWords users find the best of AdWords help...

How Can You Become Google Partners?

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Today, I will tell you how you can become Google Partners. But before we get there, let’s first under what Google Partners Program is. Google Partners is a program offered by Google. Advertising agencies, digital marketing professionals, etc. can become partners. In addition, individuals who manage their own AdWords accounts or for their clients are also eligible for this program...

What are Product Groups in Google Shopping?

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What is a Product Group? A product group is a subset of your inventory. As an advertiser you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product...

Google Shopping Ads are now on Google Display Network too!

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Google Shopping Ads are now on Google Display Network. Google Shopping is one of the most used advertising platforms used by e-commerce advertisers to promote their products. And to retain the big number of advertisers, Google very regularly updates the features of Google shopping ads. Google Shopping ads had already made their way to Google Image Search, YouTube and third-party retail sites...

Similar Audiences for AdWords Search and Shopping Ads

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I have discussed Remarketing Lists for Search Ads, different approaches to using RLSA and the advantages associated with them. This article is a step beyond Remarketing. This article is focused on using Similar Audiences for Google Search and Shopping Ads to approach new customers. “Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who...

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