ArchiveAugust 2017

Most Common Conversion Tracking Issues in AdWords

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It is very easy for conversion tracking for your AdWords campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most of the advertisers have raised concern when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other...

A Guide to Exact Match in Google AdWords

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This blog is dedicated to Exact Match in Google AdWords. But, to brush up on the basics of match types, we will start off with a brief revision. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This means...

A Guide to Phrase Match in Google AdWords

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This blog is dedicated to Phrase Match in Google AdWords. But, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This...

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