ArchiveMarch 2018

Basics of Tracking in AdWords

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AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...

What is Parallel Tracking?

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Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see web pages loading faster...

What are URL Parameters in AdWords?

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URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equals sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark...

Custom Parameters for Advanced Tracking in AdWords

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Custom parameters are a variety of URL parameter which advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all...

What are ValueTrack Parameters in AdWords?

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Introduction to ValueTrack Parameters Using ValueTrack parameters is the most straightforward way for advertisers to track ads-related information. A ValueTrack parameter is a type of URL parameters. ¬†Advertisers can add them to their ad’s landing page URLs. These parameters track and record information about the source of an ad-click. ValueTrack parameters are the best pick for advertisers...

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