ArchiveMay 2018

Google Ads Suggestions – Pros & Cons of new Google Ads Feature

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 Pros & Cons Most of you must have already started seeing Google Ads Suggestions card in the Recommendations tab of Google’s new Google Ads interface. If you aren’t, don’t worry. You shall see them soon. I want to discuss this new addition, Google Ads suggestions, in-depth in this article. Signup Now to Create & Optimize Your Google Ads Campaign If you are wondering...

Campaign Limited by Budget Status in AdWords

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  Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation. When campaigns are limited by budget, Google might not trigger ads from that campaign as often as they could. How to check Campaign Limited by Budget status? You can check Campaign Limited by Budget status in the status columns of campaign report table...

The Easiest Way to Create Dynamic Remarketing for Ecommerce Stores

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Creating dynamic re-marketing campaigns In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords...

How to Edit Product Groups in AdWords?

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Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and...

All About Google Shopping Showcase Ads

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Showcase Ads are a variety of Google Shopping Ads. They are elaborate, and they have collected information on similar products. Google shows showcase ads when users search for generic terms rather than particular products. Showcase ads are best to promote brands or new businesses and collection of products. Working and Advantages of Google shopping showcase adsBidding, creation and Adding Ad text...

Engagement in AdWords Display and Shopping Network Ads

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An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user...

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