ArchiveMay 2018

AdWords Ad Suggestions – Pros & Cons of Google’s new AdWords addition


Most of you must have already started seeing AdWords Ad Suggestions card in the Recommendations tab of Google’s new AdWords interface. If you aren’t, don’t worry. You shall see them soon. I want to discuss this new addition, AdWords ad suggestions, in-depth in this article. If you are wondering what is there to discuss, trust me, there is a lot. Let’s dive right in! What...

Campaign Limited by Budget Status in AdWords


What is Campaign Limited by Budget? Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation. When campaigns are limited by budget, Google might not trigger ads from that campaign as often as they could. How to check Campaign Limited by Budget status? You can check Campaign Limited by Budget status in the status...

The Most Easiest Way to Create Dynamic Remarketing for Ecommerce Stores


Dynamic Remarketing for eCommerce Businesses In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords...

How to Edit Product Groups in AdWords?


What are Product Groups in AdWords? Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to...

All About Google Shopping Showcase Ads


What are Shopping Showcase Ads? Showcase Ads are a variety of Google Shopping Ads. They are elaborate, and they have collected information of similar products. Google shows showcase ads when users search for generic terms rather than particular products. Showcase ads are best to promote brands or new businesses and collection of products. How do Showcase Ads work? Showcase ads appear on Google...

Engagement in AdWords Display and Shopping Network Ads


What is an Engagement in AdWords? An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement...

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