building an E-Commerce business is about scalability and flexibility. Often expected to be coupled with great numbers, decent year-on-year growth, and a lot of repeat customers.
If you're able to increase the number of conversions on your site page using social proof, you'll get a better ROAS.
The growing trend of e-commerce impacts the marketing trends of businesses, too, this further pressurizes the marketing firms. Since the marketing firms also need to come up with some new and innovative ideas, to cope up with the business.