ArchiveJuly 2020

How To Automate Online Advertising For E-Commerce

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“Work smarter, not harder.” Automation software is designed to free up your time for more important tasks within your business. Automating your online advertising can be a great way to boost your business while saving time and money. Read how automation software could greatly improve your advertising efficiency and return. Every sale that your business makes on your website is the culmination of...

10 Must-Have Email Automations For Every eCommerce Store

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As a modern eCommerce marketer, what best practices you should follow to advance your email marketing strategy? Ever thought about it? If not, then we have the answer for you –  Email Marketing Automation Email marketing automation is a powerful customer retention tool for all eCommerce online retailers.  But why focus on Email Marketing strategy? Take into account the following...

How To Use Giveaways To Grow Your Ecommerce Business

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Who doesn’t love gifts? Everybody loves them. As human beings, we feel valued and fulfilled when we receive gifts from other people.  It gives our moods a boost, and most importantly for you and me as entrepreneurs, it makes the other person want to give back. So… How can we use giveaways to grow our businesses? How do giveaways work? Before we jump into the details of the strategies that...

Fraud Protection That Focuses on Customer Experience

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Are your fraud protection methods driving away good customers? Learn how to have great fraud protection and great customer experience.  When it comes to being successful online, merchants know they need to strike a balance between protecting their business against fraud while also providing a top-notch customer experience. It’s harder than it sounds. Retailers know that while preventing...

Five post-purchase emails to stimulate customer loyalty

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Customer loyalty is an incredibly powerful asset in times of endless choice. Having customers shop from you repeatedly has marketing and financial benefits that businesses with only one-time shoppers do not enjoy.  To get there, though, you need to make an effort in your customer engagement and nurturing so they stay positive towards your brand, and not indifferent. Post-purchase emails are...

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