Archive

October 2020

O

Google Shopping: What is it & and How Can it Benefit Your eCommerce Business?

The history of Google Shopping began in 2002 under the name ‘Froogle’ which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007.  In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e...

Black Friday 2021 – Google Ads Tips For The Shopping Season

For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

What is Data Feed? and How to create one for your eCommerce store?

What is Data Feed? A data feed is a way of sending structured, current, and up-to-date information. Usually for use on a website, app, or another online tool. Two common types of data feeds are news feeds and product data feeds.  We will focus on product data feeds here. With the help of the product data feed, it becomes much simpler to load information about products that are present in an...

How to use user-generated Content for better SEO and Website Performance

Without high-quality content, there’s no good SEO. However, creating unique and valuable content is getting more and more expensive. No copywriter will write your texts for free, right? But your website users can! Check how to improve your SEO process and website performance with a little help from your friend – User-Generated Content (UGC).  What is User-Generated Content?  UGC...

How Automating Your Accounting Can Increase Your Ecommerce Sales

Have you ever wondered why it is so time-consuming to do your bookkeeping every month? If you’re like most business owners, you are still doing many bookkeeping related tasks manually. It may seem easier to “just do things by hand” than to learn a new app. And who can blame you? There is an overwhelming number of apps for running an ecommerce business. From ecommerce platforms to payment...