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9 google ads best practices for shopify merchants

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As the leading (and growing) ecommerce platform for stores of all sizes, Shopify makes it easy for even the most inexperienced merchant to get a store up and running.  Part of Shopify’s core value proposition is driving the right traffic to your site. However, converting those shoppers into buyers is a never-ending challenge for merchants.  With the help of modern PPC practices...

Black Friday 2019 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

A Quick Guide to Referral Marketing

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Referral Marketing cannot only be implied as a powerful eCommerce marketing strategy but it involves a speck of trust also. Trust and reliability play an important role in any marketing strategy. Referral Marketing is one of many others. Also, it helps in earning higher conversion rates and revenues. What is Referral Marketing? Referral marketing involves transactional communication between a...

8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

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Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

6 Things You Need to Know about Smart Shopping Campaigns

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Advertisers (in America) are spending up to 80% of their Search Campaign budgets on Shopping Campaigns. This resulted in Google Shopping Ads crowding the Google Search Engine Results Page (SERP). And, just when we thought we would run out of positions for Shopping Ads, Google found new placements. Welcome, Smart Shopping Campaigns. Smart Shopping Campaigns are a combination of regular Shopping...

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