AdWords Conversion Settings for Optimized Bid Strategy

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Conversion settings/bid strategy

AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance.

Track your all conversion actions with  AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify apps for 2018.

Hence, it is necessary that you check and fix AdWords conversion settings.

This article is an extension to AdWords Bid Strategy Status.

How AdWords Conversions Settings affect Bidding Strategies?

As discussed in the bidding strategies article, the data from conversion tracking helps in analysing and optimizing the performance of AdWords campaigns.

In this blog, we will discuss how AdWords conversion settings affect the performance of bidding strategies.

Missing Conversion Tracking

If you don’t have conversion tracking set up, do it first. If you already have conversion tracking, there might be a possibility that bid strategies can’t access the conversion data. Check the status to know if conversion actions are enabled or not.

  • Sign in to AdWords.
  • From the tool icon on the top right, click on “conversions” under “Measurements“.
  • Select the conversion action from the list and check it’s status.
  • (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
  • Click on the name of the conversion action and check the “include in conversion” column.
  • (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)

 

Missing App Install Conversion Actions

Bid strategies that target app install needs conversion action like app install conversion that is useful to them. You can set up an app install conversion action for Android and iOS. If you already have mobile conversion tracking, follow the steps below to check if strategies can access the conversion data.

  • Sign in to AdWords.
  • From the tool icon on the top right, click on “conversions” under “Measurements“.
  • Select the conversion action from the list and check it’s status.
  • (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
  • Click on the name of the conversion action and check the “include in conversion” column.
  • (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)

 

Missing Phone Call Conversion Actions

Bid strategies that target phone calls from ads need conversion action like track calls from ads that are useful to them. You can set up call tracking conversion action. If you already have call tracking, follow the steps below to check if strategies can access the conversion data.

  • Sign in to AdWords.
  • From the tool icon on the top right, click on “conversions” under “Measurements“.
  • Select the conversion action from the list and check it’s status.
  • (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
  • Click on the name of the conversion action and check the “include in conversion” column.
  • (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)

 

Missing Website Conversion Actions

You can set up website conversions action. If you already have conversion tracking set up for the website, follow the steps below to check if strategies can access the conversion data.

  • Sign in to AdWords.
  • From the tool icon on the top right, click on “conversions” under “Measurements“.
  • Select the conversion action from the list and check it’s status.
  • (If you enabled the conversion actions, the status icon will be green. The status icon will be red if you removed them. You can enable them by clicking on “edit” and choosing “enable“. )
  • Click on the name of the conversion action and check the “include in conversion” column.
  • (If AdWords marks the column “yes“, we are good. If it is “no“, change it to “yes“.)

About the author

Mantha Sai Praveen

Content marketer by day, a poet by night.

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