17 AdWords Keyword Status Explained!

Keyword status google adwords

AdWords Keyword Status tell whether keywords are active or not. If keywords aren’t performing well or not performing at all, keywords status tells us why.

We can categorise AdWords keyword status into three based on what they indicate.
  • Independent statuses that we can control – Campaign paused; Campaign removed
  • Status about keyword approval process – Eligible
  • Dependent statuses impacted by other factors – Low search volume; Below first-page bid estimate
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How to check AdWords Keyword Status?

  1. Log in to your AdWords account.
  2. Click on “Keywords” on the page menu on the left.
  3. Look at the “status” column which tells the current status of the keywords.

Different AdWords Keyword Status

There are seventeen different keyword statuses in AdWords. Below are the explanations of each status.

  • Campaign Paused: Because you paused the campaign, keywords are inactive. These keywords can’t trigger ads.
  • Pending Campaign: If you schedule your campaign to start on a date, keywords are inactive until the time that campaign is active.
  • Campaign Removed: Because you removed/deleted the campaign, keywords are inactive.
  • Campaign Ended: Keywords are inactive because the campaign is ended and is now inactive.
  • Ad Group Paused: If you pause an ad group, keywords in that ad group become inactive and stop showing ads.
  • Ad Group Removed:  If you remove an ad group, keywords in that ad group become inactive and stop showing ads.
  • Paused: You paused that keyword. Hence, it is inactive.
  • Removed: You removed that keyword. Hence, it is inactive.
  • Approved: Google reviewed and accepted the keyword. Showing ads is eligible.
  • Eligible: Eligible status of a keyword means that the keyword is active and can show ads.
  • Under Review: Google is still reviewing your keyword. The keyword is inactive and can’t trigger ads before getting approved.
  • Below First Page Bid Estimate: Keyword is active. It is showing ads. But the ads aren’t seen on the first page of Google Search Results.
  • Disapproved: Google disapproved ads that violate the guidelines and advertising policies. You will find more details of the violation when you hover over the status bubble.
  • Site Suspended: Keywords can be inactive if the website linked to the ad groups of these keywords is violating advertising policies.
  • Low Search Volume: Google disapproves keywords that are predicted to have low search volumes. Google considers these keywords irrelevant to users.
  • Rarely Shown Due to low Quality Score: If keywords have low Quality Score, those keywords are ineligible to show ads. Learn how to improve Quality Score.
  • Few Page Matches: If a keyword matches to only a few pages content in Display Network, Google suspends that keyword temporarily.

Learn about AdWords Campaign Status and AdWords Bid Status.

About the author

Mantha Sai Praveen

Content marketer by day, a poet by night.

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