To list your product on Google or to ensure that your product ads work seamlessly, Google directs online merchants and e-store owners to upload the product data in the form of a feed. The feed needs to be uploaded to the Google Merchant Center. What are Google shopping feed attributes? Google Shopping feed can, in its simplest form, be thought to be a list of products or a spreadsheet...
A Google Shopping feed, as per Google, is a list that contains details of products that an online merchant advertises through the Merchant Center. Every product in the feed or the list is assigned an attribute used by the product feed to group products with like qualities. A single feed can be used as many times across multiple Merchant Center features. There are two main types of data feed...
Google Shopping Campaigns help you promote your products, boost traffic to your store, and find better-qualified leads. These days, Google shopping drives 76.4% of all retail search spend. And it has well and truly transformed the retail search industry. This has converted Google Shopping Campaigns from an optional tactic to an absolute must-have for ecommerce stores running on Shopify...
Between choosing your products and launching your eCommerce business, many merchants miss one crucial step: picking the most suitable Shopify theme for your platform. If you have never thought of spending time choosing the right theme, then read on to learn more about why it’s essential and check out the list of top Shopify themes 2021. What are Shopify themes? Shopify Themes allow...
In the wake of an unanticipated pandemic, all of us turned to online shopping for our rescue. Although online shopping was once the most dreaded affair, the coin has now flipped to reveal otherwise. If you plan to take your business online, what could be a better time! Expanding your existing business to an online hemisphere or starting an online business afresh can be quite nerve-racking...
Despite the ongoing turmoil due to the pandemic and the slowing down of businesses, the e-commerce industry has bounced back. Now, due to an explosion of brick and mortar stores moving online, gaining customer loyalty is the top priority for eCommerce stores. 30% of buyers state that they trust brands that they have bought previously from. Particularly, the 2020’s coronavirus outbreak has made...
When we look at the future of eCommerce, we know a few things to be true. Firstly, the online marketplace is growing faster than industry experts predicted. Secondly, the number of businesses entering the online marketplace is growing exponentially. Thirdly, and most surprisingly, there are even more businesses out there who have yet to make the jump to a digital transformation. It’s commonplace...
Shopify, the online store with its Canadian origin, closed Q2 in 2020 with an increase of almost 97% over last year. An incredible record that seems to be all set to go past Amazon’s spiraling growth story! Many online merchants and retailers are turning to Shopify to expand their market reach, and considering that the platform is growing at a neck-breaking speed, things seem to look...
When you search Google for “ecommerce”, you will find yourself to be away from a couple of clicks from a link to Shopify. Today, Shopify is one of the largest eCommerce vendors that hosts over 5,00,000 businesses. Thanks to the presence of its definite set of tools, Shopify is the true example of a leading ecommerce solution that provides businesses of all shapes & sizes to scale their...
What is Shopify? Shopify is a multinational e-commerce company founded in the year 2006 that provides retailers with an opportunity to set up their own online stores where they can sell their products and market them to a wide range of potential customers. Shopify was launched to provide businesses with an all-in-one e-commerce platform that could provide online sellers with all the...