With 2021 approaching soon, brands are jumping on the digital marketing trail like never before. Having an eCommerce store without a marketing strategy can be detrimental and similar to cleaning without a broom’s help – you can manage with other equipment. However, it will still feel like you’re missing the critical element. To understand why this is so, you need to have a Google...
Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google. These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...
Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving. One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018...
Advertisements have been one of the oldest forms of introducing a brand and its expertise to the masses. Long gone are the days that included banners, flyers, and billboards (yes, we know that it still exists in the present) but, the present has changed the ways and means around marketing. Today, the digital presence of brands has penetrated the roots of marketing to its core. Every business...
What is Google Shopping Feed? The new generation is all about fast-paced technology usage. Technology makes life a lot easier and that fact is undeniable. Internet, more so, has turned out to be a solution for everything that seemed impossible at a certain time. The reach of anything you do online is more and is always effective and beneficial for your venture. Google is a worldwide search...
Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the...
What are Google Merchant Promotions? When you’re selling your products and services on Google, there are certain perks that they give you. One of the main ones is the promotions, which allow you to distribute the offers you provide online with Shopping ads and product listings for free on the Shopping tab. This is mainly applicable in the USA, but there are some countries outside too, who can...
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...
Search on the internet has come a long way since its inception in 1993. It has been an integral part of the internet framework and still continues to stay the same. Since there has been an increasing reliance on search, the function has also evolved to deliver better results. In fact, the success rate of search results has gone from 50% in 2001 to 83% in 2017. This has a direct effect on your...
One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...