Are your fraud protection methods driving away good customers? Learn how to have great fraud protection and great customer experience. When it comes to being successful online, merchants know they need to strike a balance between protecting their business against fraud while also providing a top-notch customer experience. It’s harder than it sounds. Retailers know that while preventing...
Customer loyalty is an incredibly powerful asset in times of endless choice. Having customers shop from you repeatedly has marketing and financial benefits that businesses with only one-time shoppers do not enjoy. To get there, though, you need to make an effort in your customer engagement and nurturing so they stay positive towards your brand, and not indifferent. Post-purchase emails are...
eCommerce is one of the quickest developing fields around the world. Day by day, we see new e-stores while traditional trade slowly switches to online opportunities. Nowadays, online shopping doesn’t mean only hunting for better offers. It’s much more and eCommerce owners reach for search engine optimization in order to convert better. Let’s explore 5 key factors they should remember about! ...
Product pages can make or break your store. Maybe they’re attracting viewers and maybe those visitors are staying for a while – but why aren’t they buying? That’s where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, it’s about engaging with a visitor and gently accompanying them through the...
Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...
Digital marketing is the branch of marketing that includes any of your online efforts to reach your target audience. For example, this includes making use of platforms such as social media and blogs and using techniques such as targeted advertising or email marketing. And with many as 80% of businesses now conducting all their marketing online, it is clearly an important business function. But...
Unboxing simply means taking something out of a box. While it sounds like a simple thing, it has a significant impact on how the customer perceives your product and service. There are over a million YouTube videos on unboxing. In 2015, people watched 60 million hours of unboxing videos totaling 1.1 billion views, according to YouTube. Google reports that 62 percent of people who view unboxing...
In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers? 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand...
If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email. With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool. This is enough of a reason...
How would you like to increase, perhaps even double your sales revenue from your Google Ads marketing campaigns? This question only has one answer — there’s no such thing as having too many sales. While this is the objective of every marketer, you have to get things right on the conversion end first, before you can convert these leads into sales. Essentially, the core focus of any smart...
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