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Mantha Sai Praveen

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Creating dynamic re-marketing campaigns In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords AccountGoogle Merchant Center AccountAdNabu Dynamic Remarketing App Once you have finalised the AdWords and Merchant Center accounts you…

Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and removing the existing ones. How do Product Groups in…

An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user watches the video for 10 seconds…

AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance. Track your all conversion actions withAdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify apps for 2022. Hence, it is necessary that you check and fix AdWords conversion settings.…

Keywords Bid Strategy AdWords Bid Strategy Status indicates whether automated bid strategies for AdWords campaigns are active or not. AdWords Bid Strategy Status also highlights the reasons if bidding is limited. Know your campaign status in AdWords PS: Bid Strategy Status is applicable only to those advertisers who use AdWords automated bidding. In this article, I have explained different AdWords Bid Strategy Status and their meaning. Different AdWords Bid Strategy Status Inactive: Inactive bid strategies…

AdWords Keyword Status tell whether keywords are active or not. If keywords aren’t performing well or not performing at all, keywords status tells us why. We can categorise AdWords keyword status into three based on what they indicate. Independent statuses that we can control – Campaign paused; Campaign removedStatus about keyword approval process – EligibleDependent statuses impacted by other factors – Low search volume; Below first-page bid estimate How to check AdWords Keyword Status? Log…

AdWords campaign status is an indicator of the current state of a campaign in AdWords. The “status” column has this information. The status column holds information about the campaign, and it’s bidding strategy as well. AdWords campaign status tells if your campaigns are running or they are stopped performing due to some errors like budget limitations. How to check AdWords Campaign Status? Log in to your AdWords account.Click on “campaigns” on the page menu on…

Google Shopping Actions Google shopping has been on the rise; it is no news. Amazon has been successful in eating up Google share in the product-marketing segment. However, retailers are rushing to Amazon to advertiser while more and more shoppers are moving their product hunt to Amazon; leaving Google in dismay. Shopping Actions is Google’s effort to win back shoppers as well as retailer. Google has been learning the needs of the consumers, and the…

Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion rate of shopping campaigns are the way they are as high-intent buyers…

AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options. Tracking each click, it’s whereabouts, and following it up is an excellent way of running successful campaigns. Let’s dig in…