Author

Salil Panikkaveettil

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As the leading (and growing) ecommerce platform for stores of all sizes, Shopify makes it easy for even the most inexperienced merchant to get a store up and running. Part of Shopifys core value proposition is driving the right traffic to your site. However, converting those shoppers into buyers is a never-ending challenge for merchants. With the help of modern PPC practices, targeting the right shopper groups has quite literally never been easier. Merchants have…

AdWords Call conversion Tracking AdWords Call conversion tracking will help if you are allowing customers to make a business call directly through their smartphones or have mentioned your contact number on your website. If you are not sure if you need to track conversions, check out my previous blog why is it important to track conversions in AdWords. If you wish to learn how to track conversions on your website, visitWebsite conversion tracking for AdWords.…

Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer high conversion rates There is some element of data backing to this argument. Mostly exact…

Bidding in AdWords is extremely complex. Every time a user searches in Google, an auction takes place between many advertisers who are targeting the search term. How much each advertiser needs to pay depends both on the max CPC bid & the quality score. Let us now study Average CPC and Max CPC in detail. Max CPC Max CPC is the variable you have control on. One can decide the maximum amount you are ready…

A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be to learn as fast as possible by spending the least amount…

As an advertiser lets say you are targeting all relevant keywords from your account and now want to increase your number of conversions per month. The question here is that if it is true that cost-per-conversion increases? And what would the cost come to be? Most, however, fall into a linear growth model for the cost. But the reality is that cost-per-conversion increases exponentially with the number of conversions. Let us take an example here.…

Privacy Policy and Terms and Conditions are two legal documents a saas website must compulsorily create. They are important especially when one needs to get approval for payment integration from third party websites like stripe, braintree etc. Payment Processing for Indian Merchants After we created our SAAS product for Google AdWords, It was time for us to integrate with a payment processor. Our Initial shortlist included stripe and braintree but very soon we realized that…

Welcome to the first Google AdWords blog from AdNabu. Before we jump in to adwords best practices, tricks and tips, lets explore why AdNabu?. Online Marketing is an exciting industry& has tons of solved and unsolved problems. We are a startup aiming to solve some of them. As a team with work experience in online marketing, deciding on Google AdWords as the initial problem to solve was a no-brainer. Let me explain a bit Why…