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Salil Panikkaveettil

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Creating dynamic re-marketing campaigns In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords Account Google Merchant Center Account AdNabu Dynamic Remarketing App Once you have finalized the AdWords and Merchant Center…

Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, a product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and removing the existing ones. How do Product Groups…

An engagement in Adwords occurs when a customer takes action on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when users expand the ads. Video ads: For video ads, Google records engagements when users click on a teaser or expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user watches the video for 10 seconds or the entire…

AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is a must for all advertisers to do religiously. Conversion data plays a big part in adjusting budgets, and bids and measuring campaign performance. Track your all conversion actions with AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify apps for 2022. Hence, it is necessary that you check and…

Keywords Bid Strategy AdWords Bid Strategy Status indicates whether automated bid strategies for AdWords campaigns are active or not. AdWords Bid Strategy Status also highlights the reasons why bidding is limited. Know your campaign status in AdWords PS: Bid Strategy Status is applicable only to those advertisers who use AdWords automated bidding. In this article, I have explained different AdWords Bid Strategy Status and their meaning. Different AdWords Bid Strategy Status Inactive: Inactive bid strategies…

AdWords Keyword Status tells whether keywords are active or not. If keywords aren’t performing well or not performing at all, keywords status tells us why. We can categorize AdWords keyword status into three based on what they indicate. Independent statuses that we can control – Campaign paused; Campaign removed Status about keyword approval process – Eligible Dependent statuses impacted by other factors – Low search volume; Below first-page bid estimate How to check AdWords Keyword…

AdWords campaign status is an indicator of the current state of a campaign in AdWords. The “status” column has this information. The status column also holds information about the campaign and its bidding strategy. AdWords campaign status tells if your campaigns are running or they are stopped performing due to some errors like budget limitations. How to check AdWords Campaign Status? Log in to your AdWords account. Click on “campaigns” on the page menu on…

Google Shopping Actions Google shopping has been on the rise; it is no news. Amazon has been successful in eating up Google’s share in the product-marketing segment. However, retailers are rushing to Amazon to advertise while more and more shoppers are moving their product hunt to Amazon; leaving Google in dismay. Shopping Actions is Google’s effort to win back shoppers as well as retailers. Google has been learning the needs of the consumers, and the…

Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that the click-through rate and conversion rate of shopping campaigns are the way they are as high-intent buyers…