“Work smarter, not harder.”
Automation software is designed to free up your time for more important tasks within your business. Automating your online advertising can be a great way to boost your business while saving time and money. Read how automation software could greatly improve your advertising efficiency and return.
Every sale that your business makes on your website is the culmination of hundreds of smaller tasks that you and every other retailer carry out every single day.
While going about your day you probably don’t even notice the time that these small tasks take up.
As the old saying goes “time is money”, so surely one of the most important things to you, the retailer, should be finding ways to gain more time. But how can you gain more time without being in a time-traveling fantasy movie?
By automating tasks such as advertising, you free up time for yourself and your team to focus on higher-value work creating more traction and importantly more profit for your business. People are the most powerful resource in your company, especially their time and energy.
Table of Contents
- 1 Challenge
- 2 What Is Automated Advertising?
- 3 Why Should You Automate Your Advertising?
- 4 How Advertising Automation Works
- 5 How To Automate Online Advertising For Your E-Commerce Business
- 6 Take-Home Message
When you wake up tomorrow morning make a note of every brand you interact with in the first hour of your day. Let us know in the comment section below how many brands impacted you in this short period of time.
Oh, and don’t forget to take note of your phone brand, your watch brand when you check the time, your toothbrush, and toothpaste brand when you brush your teeth, your shampoo, and your deodorant, your cereal, your keys.
That should get your list started.
It’s estimated that the average person is exposed to over 4000 ads per day. That’s nearly 1.5 million different advertisements per year.
But think about it, who buys a brand after seeing it once? Studies suggest that for a potential customer to remember your brand it takes up to 9 impressions. Who has the time to engage with one customer NINE TIMES amid the sea of 4000 other ads each day?
This is where online advertising automation becomes crucial to your business.
What Is Automated Advertising?
Automation is a technique that intelligently executes tasks that are assigned to the software without continuous input from an operator.
Ad automation is one of the best ways for your company to free up time to focus on more pressing decisions. If you have multiple ad campaigns live it can be arduous keeping up with all of them and making incremental adjustments to achieve better results. Automation allows you to do all this, well, automatically.
Why Should You Automate Your Advertising?
1. Increase Your Online Sales
Probably the most enticing reason to automate your advertising campaigns is that your business will hopefully see an increase in sales. Sometimes robots are better at making decisions for us, and this is one of those times. By analyzing the large amounts of advertising data available, automation software can decide the most efficient and effective advertising techniques and channels.
This means that more genuine potential customers will see your ads, meaning more conversions into sales.
Due to the speed and ease at which algorithms can analyze data, they can identify your selected target customer effectively. This means your business will be seen by the right people at the right time producing a statistically high chance of engagement.
The number of data points on any one individual is astronomical, automation software has the ability to scan this data to pick the exact right time that research suggests an individual is most likely to engage.
The software will continuously control your campaign by itself. You won’t have to constantly check-in and update your advertising campaigns, meaning that even while you’re out of the office or a holiday your ad will run flawlessly.
Together this amounts to constantly optimized campaigns for your business.
3. Get Better Results Having The Same Budget
As you can probably see by now, using automated advertising platforms will optimize and benefit your business.
Having an automation “robot” carry out the work means that you will no longer need to pay a person a wage to constantly supervise the advertising campaigns, rather only pay them to periodically review the progress. This should lower your costs and free up the employee’s time to work on higher reward tasks for the business.
The optimization part of the automation software will provide the best efficiency in ad spending. This will directly correlate to gaining better results without having to increase the budget. Automated advertising is incredibly efficient and you should quickly notice the difference in your returns.
If you need more convincing on the benefits of automation for your business, read about the 6 best eCommerce marketing automation ideas in 2020.
How Advertising Automation Works
We’ve seen the what and the why, but how do you automate online advertising for your e-commerce business?
Advertising automation software for e-commerce works by the user initially giving some kind of input to the system. This input may vary from platform to platform but the core ideas are generally similar:
- Your advertisement
- Your target audience
- Your budget
- Your timeline
- Your schedule
- Your campaign goal
Once this initial information is supplied by the user, the software can then take over to create and execute a campaign that it believes is best optimized for the individual user’s needs.
Now don’t worry, if you don’t like it you can change it!
Sometimes robots can get it wrong. If you aren’t satisfied with the optimized campaign strategy presented to you, you can manually make changes and adjustments.
The idea of automated online advertising is to make your life easier, not more difficult. The systems are designed to work with you to provide a campaign that is fully optimized and that suits your business.
Some automation software goes the extra mile to give you tips, recommendations, performance graphics, and analytics which can be very helpful to your campaign.
How To Automate Online Advertising For Your E-Commerce Business
If it sounds complicated or difficult to learn how to automate digital advertising, don’t worry it isn’t.
As a business, you should first define what process(es) that you wish to automate, this will help keep you goal-oriented. Once you’ve decided what you wish to automate the next step is to choose which platform you will focus your advertising automation campaign on.
A good way to start automating your online advertising is to jump right in and head over to the website you want to advertise on, e.g. Facebook, and try out their ad campaign system. They are generally easy to use and intuitive even to newcomers.
The benefits of automated advertising do come at a cost. Most platforms offer automation for nearly all budgets but nonetheless they all do cost a certain amount.
The good thing is that usually this cost is negated by a rise in conversions and therefore more sales and profit for your business. You do have to pay a little to gain a lot!
Common E-Commerce Advertising Problem
One of the most common issues that we see for e-commerce businesses is that given the nature of their business they have many products. Sometimes too many products to handle. Advertising individual products to new customers become too difficult and catalog advertising becomes a must.
However, manually operating a system like this is almost impossible to manage.
This is one example of an area where advertising automation software strives.
Facebook has designed an extremely useful ad format called Dynamic Product Advertising (DPA) which allows you to easily display and manage catalog advertisements for your e-commerce business on Facebook. It allows you to optimize your ads to promote multiple products across all devices that your target audience use.
If a potential customer went onto your website and viewed a product but retreated before purchasing, Facebook DPA can recognize this behavior. You can then create a dynamic ad to target that specific customer showing them the product they were thinking of buying plus similar items, while they’re scrolling through Facebook.
This really is ‘solid gold’ for all online marketers, especially if you have an automation software that helps you to adjust bids, control budget, and define the best performing creative.
DPA is your co-pilot for advertising.
A co-pilot that is always ready to help!
Hopefully, now you should have a better understanding of what automated online advertising is and why it’s a technique that can be utilized to support and improve your business. Advertising automation software is widely available for a range of budgets and can be tailored to meet your specific needs.
Trust me, your employees won’t hate you for freeing up their time using automation!
AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running the search, google shopping, or display campaigns in Google Ads, This software will be able to increase your sales.
If you enjoyed this blog but want to delve even deeper into the online automation world why not check out these hand-picked informative blogs designed to help you learn quickly:
- How To Start Automation For Your E-Commerce Business?
- SEO For E-Commerce – 5 Crucial Elements To Remember When Optimizing Your E-Commerce Store
- The Top 25 E-Commerce Marketing Tools In 2020
What tips and automation software would you recommend to other readers? We’d love to hear your thoughts in the comment section below.
Guest Post by Olha Osokina
Olha Osokina is Head of Marketing at BIONIC. Avid martech specialist, believe in people and technologies