CategoryAdWords Basics

Getting Started with Dynamic Search Ads in AdWords

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Dynamic search ads (DSAs) are an incredible approach to reach the traffic we never could target otherwise. They catch different searches that for which we don’t have ads. These targets can lead a way to explore more opportunities. Dynamic search ads can boost the potential of your search campaigns. We will learn more about DSAs and how to set up DSA campaigns in this blog. What are Dynamic...

Getting Started with Dynamic Remarketing Campaigns in AdWords

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You must have heard that Google Shopping is on the rise. More and more advertisers are detaining budgets to run shopping ads. But, is the shift from Search to Shopping profitable? Not always. However, you can make it productive. And I will explain the “how” in this blog. Dynamic Remarketing Campaigns are the “how” that can help bring in more customers to your website and...

How To Enable Sitelink Extensions in AdWords?

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What are sitelink extensions in AdWords? Sitelink extensions allow advertisers to add more links to their ads. These additional sitelinks can take people to specific pages on advertiser’s website, be it store hours, a particular product or more. When someone clicks or taps on these links, they skip right to what they want to know or buy. How to enable sitelink extensions in AdWords? Advertisers...

How To Enable Location Extensions in AdWords?

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What are Location Extensions in AdWords? Location extensions allow advertisers to include their store address in their search ads. Advertisers can also add a map pin or the distance between the user and the store location. People can get further details about store locations around them with a click or tap the extension. Advertisers can also include a phone number or call button so that users can...

How To Enable App Extensions In AdWords?

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What are App Extensions in AdWords? App extensions are one of the many AdWords features. App extensions allow advertisers to include an option to download their apps in the search ads. How to enable App Extensions in AdWords? Advertisers can enable an app extension for ads by following these simple steps listed below. It is recommended that you do this with the assistance of a professional if you...

How To Enable Review Extensions In AdWords?

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What are Review Extensions in AdWords? What’s the best way to get more customers? Our existing Customers saying good things about our business. Right? That is what Google feels too. And they have launched Review extensions. With review extensions, you can share those positive write-ups, awards, and third-party rankings with potential customers. You can add an additional line beneath your ads on...

Keywords Research Guide – Find the Right Keywords for you Business

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Keywords Research Guide by AdNabu When it comes to keywords research for Google AdWords, we often come across these standard questions like “What is the most effective and creative way to pick keywords for an ad group/campaign?” and “Which kind of match type should we use?” Whether you are a newbie or an AdWords expert, finding the right keywords for your PPC ad campaign can be time-consuming and...

Automatic item updates in Google Merchant Center

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Product feed, website microdata, and automatic item updates What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your ad goes through...

Black Friday 2017 – AdWords Tips For The Shopping Season

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What is Black Friday? For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is...

How to stop Internal Competition within an AdWords Account?

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Internal competition within an AdWords account is a very generic situation most PPC advertisers land in. Due to various reasons, ranging from lack of vital knowledge to negligence, advertisers fall prey to this vicious takeover. I’m not exaggerating when I say that internal competition is the worst competition. This is because you are competing against your own keywords. Either you fix it, or you...

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