CategoryAdWords Basics

Keywords Research Guide – Find the Right Keywords for you Business

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Keywords Research Guide by AdNabu When it comes to keywords research for Google AdWords, we often come across these standard questions like “What is the most effective and creative way to pick keywords for an ad group/campaign?” and “Which kind of match type should we use?” Whether you are a newbie or an AdWords expert, finding the right keywords for your PPC ad campaign can be time-consuming and...

Automatic item updates in Google Merchant Center

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Product feed, website microdata, and automatic item updates What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your ad goes through...

Black Friday 2017 – AdWords Tips For The Shopping Season

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What is Black Friday? For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is...

How to stop Internal Competition within an AdWords Account?

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Internal competition within an AdWords account is a very generic situation most PPC advertisers land in. Due to various reasons, ranging from lack of vital knowledge to negligence, advertisers fall prey to this vicious takeover. I’m not exaggerating when I say that internal competition is the worst competition. This is because you are competing against your own keywords. Either you fix it, or you...

A Guide to Modified Broad Match in AdWords

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This is a detailed blog on Modified Broad Match in Google AdWords. But before that, we will revise all the different match types and how they contribute to campaigns. From our blog on match types in Google AdWords, we understand how AdWords triggers ads only when search queries by users match keywords defined by advertisers. We also discussed how search queries and keywords need not always be...

A Guide to Broad Match in Google AdWords

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This blog is dedicated to Broad Match in Google AdWords. However, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be...

A Guide to Exact Match in Google AdWords

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This blog is dedicated to Exact Match in Google AdWords. But, to brush up on the basics of match types, we will start off with a brief revision. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This means...

A Guide to Phrase Match in Google AdWords

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This blog is dedicated to Phrase Match in Google AdWords. But, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This...

How does AdWords auction work?

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We all are very familiar with auctions and AdWords auction is very similar to them. A traditional auction is a public process of bidding for (buying and selling) goods/services. Instead of fixed prices, participants place bids. The highest bid is declared the winner and the product is sold off. A bid is a price the participants are willing to pay for a good/service on auction. Google AdWords also...

What is Customer Match in Google AdWords?

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Not many advertisers are familiar with the term called Identity-based targeting, neither did I. I managed to understand the term’s theoretical implications, but practical applications were still hard to grasp. However, Google has made it easy for us to get the idea of identity-based targeting right. Google has introduced a new feature called Customer Match in AdWords. What is Customer Match in...

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