CategoryAdWords Basics

A handy guide for AdWords beginners. The basic concepts of AdWords are explained with illustration & examples to help readers understand better.

Why are Google Shopping Ads trending in 2018?

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Five months into 2018 and we see Google Shopping Ads trending and are the favorite of business owners. AdWords users in UK and USA are shifting up to 80% of their search campaigns budgets on shopping campaigns; which is only fair as 2018-Q1 reports suggest that shopping campaigns are generating about 85% of clicks. Google is “the” marketplace. Is your business trending in 2018? If...

AdWords Ad Suggestions – Pros & Cons of Google’s new AdWords Feature

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Most of you must have already started seeing AdWords Ad Suggestions card in the Recommendations tab of Google’s new AdWords interface. If you aren’t, don’t worry. You shall see them soon. I want to discuss this new addition, AdWords ad suggestions, in-depth in this article. If you are wondering what is there to discuss, trust me, there is a lot. Let’s dive right in! HOW...

Campaign Limited by Budget Status in AdWords

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  Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation. When campaigns are limited by budget, Google might not trigger ads from that campaign as often as they could. How to check Campaign Limited by Budget status? You can check Campaign Limited by Budget status in the status columns of campaign report table...

The Easiest Way to Create Dynamic Remarketing for Ecommerce Stores

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In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords Account Google Merchant Center Account AdNabu...

All About Google Shopping Showcase Ads

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Showcase Ads are a variety of Google Shopping Ads. They are elaborate, and they have collected information on similar products. Google shows showcase ads when users search for generic terms rather than particular products. Showcase ads are best to promote brands or new businesses and collection of products. Working and Advantages of Google shopping showcase ads Bidding, creation and Adding Ad...

AdWords Conversion Settings for Optimized Bid Strategy

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AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance. Track your all conversion actions with  AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify...

AdWords Bid Strategy Status Explained!

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AdWords Bid Strategy Status indicates whether automated bid strategies for AdWords campaigns are active or not. AdWords Bid Strategy Status also highlights the reasons if bidding is limited. Know your campaign status in AdWords PS: Bid Strategy Status is applicable only to those advertisers who use AdWords automated bidding. In this article, I have explained different AdWords Bid Strategy Status...

17 AdWords Keyword Status Explained!

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AdWords Keyword Status tell whether keywords are active or not. If keywords aren’t performing well or not performing at all, keywords status tells us why. We can categorise AdWords keyword status into three based on what they indicate. Independent statuses that we can control – Campaign paused; Campaign removed Status about keyword approval process – Eligible Dependent statuses...

AdWords Campaign Status Explained

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  AdWords campaign status is an indicator of the current state of a campaign in AdWords.  The “status” column has this information. The status column holds information about the campaign, and it’s bidding strategy as well. AdWords campaign status tells if your campaigns are running or they are stopped performing due to some errors like budget limitations. How to check...

Importance of Negative Keywords in Shopping Campaigns

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  Negative keywords are essential for all AdWords advertisers. They help regulate the campaigns for desired performance. We have discussed the importance of negative keywords in Search campaigns. We will learn the importance of negative keywords in Shopping campaigns in this blog. Why should you use Negative Keywords in Shopping Campaigns? We know that Search and Shopping campaigns are...

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