Categoryadwords campaign creation

The Easiest Way to Create Dynamic Remarketing for Ecommerce Stores

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In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords Account Google Merchant Center Account AdNabu...

How to create Dynamic Search Ads in AdWords?

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Dynamic search ads (DSAs) are an incredible approach to reach the traffic we never could target otherwise. They catch different searches that for which we don’t have ads. These targets can lead a way to explore more opportunities. Dynamic search ads can boost the potential of your search campaigns. We will learn more about DSAs and how to set up DSA campaigns in this blog. What are Dynamic...

How to create Dynamic Remarketing Campaigns in AdWords?

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You must have heard that Google Shopping is on the rise. More and more advertisers are detaining budgets to run shopping ads. But, is the shift from Search to Shopping profitable? Not always. However, you can make it productive. And I will explain the “how” in this blog. Dynamic Remarketing Campaigns are the “how” that can help bring in more customers to your website and...

How To Enable Location Extensions in AdWords?

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What are Location Extensions in AdWords? Location extensions allow advertisers to include their store address in their search ads. Advertisers can also add a map pin or the distance between the user and the store location. People can get further details about store locations around them with a click or tap the extension. Advertisers can also include a phone number or call button so that users can...

How To Enable App Extensions In AdWords?

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App extensions are one of the many AdWords features. App extensions allow advertisers to include an option to download their apps in the search ads. How to enable App Extensions in AdWords? Advertisers can enable an app extension for ads by following these simple steps listed below. It is recommended that you do this with the assistance of a professional if you are new to AdWords. You can set an...

How To Enable Review Extensions In AdWords?

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What’s the best way to get more customers? Our existing Customers saying good things about our business. Right? That is what Google feels too. And they have launched Review extensions. With review extensions, you can share those positive write-ups, awards, and third-party rankings with potential customers. You can add an additional line beneath your ads on Google Search. These good reviews are...

Black Friday 2018 – AdWords Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is...

How to stop Internal Competition within an AdWords Account?

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Internal competition within an AdWords account is a very generic situation most PPC advertisers land in. Due to various reasons, ranging from lack of vital knowledge to negligence, advertisers fall prey to this vicious takeover. I’m not exaggerating when I say that internal competition is the worst competition. This is because you are competing against your own keywords. Either you fix it, or you...

A Guide to Modified Broad Match in AdWords

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This is a detailed blog on Modified Broad Match in Google AdWords. But before that, we will revise all the different match types and how they contribute to campaigns. From our blog on match types in Google AdWords, we understand how AdWords triggers ads only when search queries by users match keywords defined by advertisers. We also discussed how search queries and keywords need not always be...

How to Implement A/B Testing in AdWords?

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What is A/B Testing? A/B testing is an experiment where users are exposed to two variants of a web page/app. The data from user experience is collected and analyzed to learn which of the variations performs better for a given objective/goal. In other words, A/B testing is a means of analyzing two variants of any given entity to ascertain which one performs better. The given entity can be a simple...

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