Categoryadwords extensions

How to enable Callout Extensions in AdWords?

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Callout extensions are one of the many AdWords extensions. Callout extensions allow advertisers to include callouts of their products in the search ads. Similar to extensions such as location, product, site links, call, etc., callout extensions improve your text ads. You can use callout extensions to show unique offers/add-on information to shoppers like free shipping, easy returns or 24×7...

How to enable Price Extensions in AdWords?

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Price extensions are an AdWords feature which allows advertisers to include prices of their products in the search ads. Similar to extensions such as location, product, site links, call, etc., price extensions display your business offerings in details. An ad with a live price extension on a laptop is shown in the screenshot below. An ad with a live price extension on a mobile device is shown in...

A Guide to Exact Match in Google AdWords

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This blog is dedicated to Exact Match in Google AdWords. But, to brush up on the basics of match types, we will start off with a brief revision. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This means...

A Guide to Phrase Match in Google AdWords

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This blog is dedicated to Phrase Match in Google AdWords. But, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This...

Location Based Bid Adjustments for your Campaigns in Google AdWords

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We have learned the basics of device level bid adjustments and how to set them up in the previous blog. We have also discussed how auctions in AdWords work. In this blog, we will see how location based bid adjustments can be set. But before we get into that, lets recap on what bid adjustments are first. What are Bid Adjustments? Bid adjustments allow you to set the frequency of your ads. You can...

How is the new Enhanced CPC going to change the bidding game?

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A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

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