Categoryadwords maintenance

How to Edit Product Groups in AdWords?

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What are Product Groups in AdWords? Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to...

How To Enable Call Extensions in AdWords?

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What are Call Extensions in AdWords? Call extensions are the easiest way to add your business phone number to your ads. Call extensions allow advertisers to include their business phone number in the search ads. People who are the viewing the ad can just tap on the call button to call you directly. Call extensions improve the customer engagement. How to enable call Extensions in AdWords...

How To Enable App Extensions In AdWords?

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What are App Extensions in AdWords? App extensions are one of the many AdWords features. App extensions allow advertisers to include an option to download their apps in the search ads. How to enable App Extensions in AdWords? Advertisers can enable an app extension for ads by following these simple steps listed below. It is recommended that you do this with the assistance of a professional if you...

How To Enable Review Extensions In AdWords?

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What are Review Extensions in AdWords? What’s the best way to get more customers? Our existing Customers saying good things about our business. Right? That is what Google feels too. And they have launched Review extensions. With review extensions, you can share those positive write-ups, awards, and third-party rankings with potential customers. You can add an additional line beneath your ads on...

Automatic item updates in Google Merchant Center

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Product feed, website microdata, and automatic item updates What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your ad goes through...

Black Friday 2017 – AdWords Tips For The Shopping Season

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What is Black Friday? For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is...

How to stop Internal Competition within an AdWords Account?

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Internal competition within an AdWords account is a very generic situation most PPC advertisers land in. Due to various reasons, ranging from lack of vital knowledge to negligence, advertisers fall prey to this vicious takeover. I’m not exaggerating when I say that internal competition is the worst competition. This is because you are competing against your own keywords. Either you fix it, or you...

How to Implement A/B Testing in AdWords?

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What is A/B Testing? A/B testing is an experiment where users are exposed to two variants of a web page/app. The data from user experience is collected and analyzed to learn which of the variations performs better for a given objective/goal. In other words, A/B testing is a means of analyzing two variants of any given entity to ascertain which one performs better. The given entity can be a simple...

Most Common Conversion Tracking Issues in AdWords

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It is very easy for conversion tracking for your AdWords campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most of the advertisers have raised concern when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other...

A Guide to Exact Match in Google AdWords

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This blog is dedicated to Exact Match in Google AdWords. But, to brush up on the basics of match types, we will start off with a brief revision. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This means...

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