Categoryadwords optimization

How to Edit Product Groups in AdWords?

H

Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and...

Steps to Increase the Conversion Rate of Shopping Campaigns

S

Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion...

A Quick Guide To Writing Product Descriptions For Shopping Campaigns

A

Most advertisers don’t appreciate this, but the product descriptions are the game changer for shopping ads. Not just because it helps Google pick your products for the right customer intent, the product description also helps customers make a purchase decision. And yes, it is essential to write descriptions that are explanatory, crisp and plagiarism-free. The reason I mention plagiarism...

Basics of Tracking in AdWords

B

AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...

How to create Dynamic Search Ads in AdWords?

H

Dynamic search ads (DSAs) are an incredible approach to reach the traffic we never could target otherwise. They catch different searches that for which we don’t have ads. These targets can lead a way to explore more opportunities. Dynamic search ads can boost the potential of your search campaigns. We will learn more about DSAs and how to set up DSA campaigns in this blog. What are Dynamic...

A Guide To AdWords Ad Extensions

A

This following is a guide to AdWords Ad Extensions. Here, you will learn different types of ad extensions that AdWords hosts. We will also introduce you to various implementation scenarios and advantages of ad extensions. We will start with the basics, i.e., a brief about ad extensions and their significance in AdWords campaigns. AdWords Ad Extensions: Ad Extensions is a feature through which...

How To Enable Sitelink Extensions in AdWords?

H

Sitelink extensions allow advertisers to add more links to their ads. These additional sitelinks can take people to specific pages on advertiser’s website, be it store hours, a particular product or more. When someone clicks or taps on these links, they skip right to what they want to know or buy. How to enable sitelink extensions in AdWords? Advertisers can enable sitelink extensions for ads by...

How To Enable Call Extensions in AdWords?

H

Call extensions are the easiest way to add your business phone number to your ads. Call extensions allow advertisers to include their business phone number in the search ads. People who are the viewing the ad can just tap on the call button to call you directly. Call extensions improve the customer engagement. How to enable call Extensions in AdWords? Advertisers can enable call extensions for...

How To Enable Location Extensions in AdWords?

H

What are Location Extensions in AdWords? Location extensions allow advertisers to include their store address in their search ads. Advertisers can also add a map pin or the distance between the user and the store location. People can get further details about store locations around them with a click or tap the extension. Advertisers can also include a phone number or call button so that users can...

How To Enable App Extensions In AdWords?

H

App extensions are one of the many AdWords features. App extensions allow advertisers to include an option to download their apps in the search ads. How to enable App Extensions in AdWords? Advertisers can enable an app extension for ads by following these simple steps listed below. It is recommended that you do this with the assistance of a professional if you are new to AdWords. You can set an...

Follow Us!

Archives