Categoryadwords reports

How to Edit Product Groups in AdWords?

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Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and...

Automatic item updates in Google Merchant Center

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Product feed, website microdata, and automatic item updates What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your ad goes through...

How is the new Enhanced CPC going to change the bidding game?

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A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

How to find Statistical Significance in AdWords Reports

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AdWords or any performance oriented marketing platform is all about numbers. All your actions are based on how historically campaigns, ad groups, keywords have performed. This data however can be quite deceiving if interpreted incorrectly. This article explains the common mistakes a marketer makes while dealing with data and more specifically lack of significant data. Statistically Significant...

How to send automated adwords reports as email periodically

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Every marketer wants to be on top of their data as frequently as it is possible. In an extremely dynamic environment like AdWords, Its important to be up to date with your campaigns almost daily. Let us look at the most common reports that AdWords experts track and steps to automate them. AdWords Report Types Here are the top reports in no particular order Account Performance Report Campaign...

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