Categoryadwords reports

How is the new Enhanced CPC going to change the bidding game?

H

A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

How to find Statistical Significance in AdWords Reports

H

AdWords or any performance oriented marketing platform is all about numbers. All your actions are based on how historically campaigns, ad groups, keywords have performed. This data however can be quite deceiving if interpreted incorrectly. This article explains the common mistakes a marketer makes while dealing with data and more specifically lack of significant data. Statistically Significant...

How to send automated adwords reports as email periodically

H

Every marketer wants to be on top of their data as frequently as it is possible. In an extremely dynamic environment like AdWords, Its important to be up to date with your campaigns almost daily. Let us look at the most common reports that AdWords experts track and steps to automate them. AdWords Report Types Here are the top reports in no particular order Account Performance Report Campaign...

Follow Us!

Archives