Categoryadwords strategy

How to Edit Product Groups in AdWords?

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Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and...

Steps to Increase the Conversion Rate of Shopping Campaigns

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Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion...

A Quick Guide To Writing Product Descriptions For Shopping Campaigns

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Most advertisers don’t appreciate this, but the product descriptions are the game changer for shopping ads. Not just because it helps Google pick your products for the right customer intent, the product description also helps customers make a purchase decision. And yes, it is essential to write descriptions that are explanatory, crisp and plagiarism-free. The reason I mention plagiarism...

What is Parallel Tracking?

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Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see web pages loading faster...

How to create Dynamic Remarketing Campaigns in AdWords?

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You must have heard that Google Shopping is on the rise. More and more advertisers are detaining budgets to run shopping ads. But, is the shift from Search to Shopping profitable? Not always. However, you can make it productive. And I will explain the “how” in this blog. Dynamic Remarketing Campaigns are the “how” that can help bring in more customers to your website and...

A Guide To AdWords Ad Extensions

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This following is a guide to AdWords Ad Extensions. Here, you will learn different types of ad extensions that AdWords hosts. We will also introduce you to various implementation scenarios and advantages of ad extensions. We will start with the basics, i.e., a brief about ad extensions and their significance in AdWords campaigns. AdWords Ad Extensions: Ad Extensions is a feature through which...

How To Enable Sitelink Extensions in AdWords?

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Sitelink extensions allow advertisers to add more links to their ads. These additional sitelinks can take people to specific pages on advertiser’s website, be it store hours, a particular product or more. When someone clicks or taps on these links, they skip right to what they want to know or buy. How to enable sitelink extensions in AdWords? Advertisers can enable sitelink extensions for ads by...

How To Enable Location Extensions in AdWords?

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What are Location Extensions in AdWords? Location extensions allow advertisers to include their store address in their search ads. Advertisers can also add a map pin or the distance between the user and the store location. People can get further details about store locations around them with a click or tap the extension. Advertisers can also include a phone number or call button so that users can...

How To Enable App Extensions In AdWords?

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App extensions are one of the many AdWords features. App extensions allow advertisers to include an option to download their apps in the search ads. How to enable App Extensions in AdWords? Advertisers can enable an app extension for ads by following these simple steps listed below. It is recommended that you do this with the assistance of a professional if you are new to AdWords. You can set an...

How To Enable Review Extensions In AdWords?

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What’s the best way to get more customers? Our existing Customers saying good things about our business. Right? That is what Google feels too. And they have launched Review extensions. With review extensions, you can share those positive write-ups, awards, and third-party rankings with potential customers. You can add an additional line beneath your ads on Google Search. These good reviews are...

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