Categoryadwords tips

Steps to Increase the Conversion Rate of Shopping Campaigns

S

Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion...

A Quick Guide To Writing Product Descriptions For Shopping Campaigns

A

Most advertisers don’t appreciate this, but the product descriptions are the game changer for shopping ads. Not just because it helps Google pick your products for the right customer intent, the product description also helps customers make a purchase decision. And yes, it is essential to write descriptions that are explanatory, crisp and plagiarism-free. The reason I mention plagiarism...

A Guide To AdWords Ad Extensions

A

In this guide to AdWords Ad Extensions, here is all that you will learn: What are AdWords Ad Extensions? Automated AdWords Ad Extensions Manual AdWords Ad Extensions Benefits of AdWords Ad Extensions Generic Ad Extensions Best Practices Extension-specific Best Practices AdWords Ad Extensions: Ad Extensions is a feature through which advertisers can show additional business information such as...

How To Enable Sitelink Extensions in AdWords?

H

Sitelink extensions allow advertisers to add more links to their ads. These additional sitelinks can take people to specific pages on advertiser’s website, be it store hours, a particular product or more. When someone clicks or taps on these links, they skip right to what they want to know or buy. How to enable sitelink extensions in AdWords? Advertisers can enable sitelink extensions for ads by...

Keywords Research Guide – Find the Right Keywords for you Business

K

Keywords Research Guide by AdNabu When it comes to keywords research for Google AdWords, we often come across these standard questions like “What is the most effective and creative way to pick keywords for an ad group/campaign?” and “Which kind of match type should we use?” Whether you are a newbie or an AdWords expert, finding the right keywords for your PPC ad campaign can be time-consuming and...

Automatic item updates in Google Merchant Center

A

Product feed, website microdata, and automatic item updates What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your ad goes through...

Black Friday 2018 – AdWords Tips For The Shopping Season

B

For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is...

How to stop Internal Competition within an AdWords Account?

H

Internal competition within an AdWords account is a very generic situation most PPC advertisers land in. Due to various reasons, ranging from lack of vital knowledge to negligence, advertisers fall prey to this vicious takeover. I’m not exaggerating when I say that internal competition is the worst competition. This is because you are competing against your own keywords. Either you fix it, or you...

A Guide to Modified Broad Match in AdWords

A

This is a detailed blog on Modified Broad Match in Google AdWords. But before that, we will revise all the different match types and how they contribute to campaigns. From our blog on match types in Google AdWords, we understand how AdWords triggers ads only when search queries by users match keywords defined by advertisers. We also discussed how search queries and keywords need not always be...

How to Implement A/B Testing in AdWords?

H

What is A/B Testing? A/B testing is an experiment where users are exposed to two variants of a web page/app. The data from user experience is collected and analyzed to learn which of the variations performs better for a given objective/goal. In other words, A/B testing is a means of analyzing two variants of any given entity to ascertain which one performs better. The given entity can be a simple...

Follow Us!

Archives