Categoryconversions

How to use customer data to personalize marketing campaigns and customer journeys

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Almost every merchant sends promotional material to its subscriber list, through email, SMS, web push, or even Facebook Messenger. However, not every merchant gets it right. Many merchants see low CTRs and lower conversions. Consumers are responding to generic marketing messages poorly and in fact, are even put off by them.  The answer to this issue is pretty simple. There’s only one thing...

How to Prepare your Online Store for Black Friday to Be Ahead of the Game

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As an ecommerce merchant to prepare for the Black Friday fever is to provide low prices and high product availability, but it’s not enough. To make things go smoothly, we highly recommend laying out a plan to meet a situation head-on. And if an issue of preparation is still up in the air for you, just run through our article and check if you're ready.

How to use user-generated Content for better SEO and Website Performance

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Without high-quality content, there’s no good SEO. However, creating unique and valuable content is getting more and more expensive. No copywriter will write your texts for free, right? But your website users can! Check how to improve your SEO process and website performance with a little help from your friend – User-Generated Content (UGC).  What is User-Generated Content?  UGC...

How Automating Your Accounting Can Increase Your Ecommerce Sales

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Have you ever wondered why it is so time-consuming to do your bookkeeping every month? If you’re like most business owners, you are still doing many bookkeeping related tasks manually. It may seem easier to “just do things by hand” than to learn a new app. And who can blame you? There is an overwhelming number of apps for running an ecommerce business. From ecommerce platforms to payment...

5 Digital Adoption Challenges Ecommerce Business Owners Should Be Aware of

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To put it simply, digital adoption is the state in which a company’s digital assets are used optimally for delivering exceptional customer service, enhancing employee engagement, and boosting overall business value. An excellent example of this is automobile manufacturing. Remember when human hands put cars together? Over time, machines took over specific steps, and workers were trained to...

How to create a shopping app like Amazon or even better?

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Currently, the way that every business is carried out is way different from how people used to approach in the earlier days. Most business is connected with one of the online means, and people also like these aspects.  Having a website, a social media presence, etc. are highly welcomed by the people these days. So, this introduced the trend of the mobile e-commerce shop. In 2019, the global...

The Most Common Challenges Faced by Small eCommerce Businesses

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Over the last decade, eCommerce has entirely transformed the global retail sector. Small eCommerce businesses have not only come into existence dynamically but also grown and modernized in due course to address the not so static desires and needs of today’s’ consumers. Global outlook (2016- 21) report on global e-commerce business forecasts a constant growth through 2021 when eCommerce sales will...

How Mobile Apps are Changing The Fashion World

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The world has become digital as a vast majority of the population are smartphone app users. These mobile apps have influenced almost every industry, which includes fashion. The industry is now technologically inspired, with shoppers using various mobile apps. These apps can not only let them buy their ideal luxury equipment but also know what’s and what’s not enthusiastic in the fashion industry...

10 Must-Have Email Automations For Every eCommerce Store

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As a modern eCommerce marketer, what best practices you should follow to advance your email marketing strategy? Ever thought about it? If not, then we have the answer for you –  Email Marketing Automation Email marketing automation is a powerful customer retention tool for all eCommerce online retailers.  But why focus on Email Marketing strategy? Take into account the following...