Categoryconversions

eCOMMERCE FORM SPAM

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In a recent Statistica study, worldwide eCommerce sales hit $3.46 trillion in 2016, up from $1.5 trillion as recently as 2015.  Looking forward, eCommerce sales are forecasted to be $6.54 trillion in 2020 according to the same report.  According to Statistica the top 3 online stores’ revenue amounted to almost $100 billion in 2017. Online shopping is one of the most popular online...

A Quick Guide to Referral Marketing

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Referral Marketing cannot only be implied as a powerful eCommerce marketing strategy but it involves a speck of trust also. Trust and reliability play an important role in any marketing strategy. Referral Marketing is one of many others. Also, it helps in earning higher conversion rates and revenues. What is Referral Marketing? Referral marketing involves transactional communication between a...

8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

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Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

Steps to Increase the Conversion Rate of Shopping Campaigns

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Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion...

Basics of Tracking in AdWords

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AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...

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