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conversions

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How Mobile Apps are Changing The Fashion World

The world has become digital as a vast majority of the population are smartphone app users. These mobile apps have influenced almost every industry, which includes fashion. The industry is now technologically inspired, with shoppers using various mobile apps. These apps can not only let them buy their ideal luxury equipment but also know what’s and what’s not enthusiastic in the fashion industry...

How much should you bid for your Call-Only Campaign in AdWords ?

The shortest answer to this question is you should bid higher, a lot higher for your call-only campaign. Explanation: We are going calculate how much we need to bid for call-only ads. Let us assume that the text search campaigns are running at 10$ per conversion and the average conversion ratio is 10%. Then your text search campaigns are giving you clicks at 1$ each. We would recommend you to bid...

10 Must-Have Email Automations For Every eCommerce Store

As a modern eCommerce marketer, what best practices you should follow to advance your email marketing strategy? Ever thought about it? If not, then we have the answer for you –  Email Marketing Automation Email marketing automation is a powerful customer retention tool for all eCommerce online retailers.  But why focus on Email Marketing strategy? Take into account the following...

What is a good strategy for call-only campaigns?

Good strategy for call-only campaigns? Strategy for call-only campaigns is very similar to any other search campaign. The first step is to create a very structured AdWords campaign with long tail keywords and negative keywords to avoid competition. At AdNabu, we recommended never to have call-only ads run with regular text ads. Call-only ads are usually much more valuable to businesses than a...

Steps to Increase the Conversion Rate of Shopping Campaigns

Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion...

Fraud Protection That Focuses on Customer Experience

Are your fraud protection methods driving away good customers? Learn how to have great fraud protection and great customer experience.  When it comes to being successful online, merchants know they need to strike a balance between protecting their business against fraud while also providing a top-notch customer experience. It’s harder than it sounds. Retailers know that while preventing...

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