CategoryeCommerce Marketing

9 Simple Automation Ideas for an E-commerce Company

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If not anything else, the year 2021 has definitely shown the business world how crucial automation is to e-commerce companies at large. If your organization is digitally savvy or is at least beginning to understand and value the many advantages automation affords, you’re probably heading in the right direction. The pandemic and the subsequent indefinite lockdown have unsurprisingly taken a toll...

5 Strategies to Drive Customer Loyalty for E-commerce Stores

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Despite the ongoing turmoil due to the pandemic and the slowing down of businesses, the e-commerce industry has bounced back. Now, due to an explosion of brick and mortar stores moving online, gaining customer loyalty is the top priority for eCommerce stores.   30% of buyers state that they trust brands that they have bought previously from. Particularly, the 2020’s coronavirus outbreak has made...

Digital Transformation Strategy: Is Your Business Ready for the Future?

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When we look at the future of eCommerce, we know a few things to be true. Firstly, the online marketplace is growing faster than industry experts predicted. Secondly, the number of businesses entering the online marketplace is growing exponentially. Thirdly, and most surprisingly, there are even more businesses out there who have yet to make the jump to a digital transformation. It’s commonplace...

7 simple tips to boost your eCommerce conversion rate

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If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete!  Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...

Best ways to leverage from customer referrals to grow your business

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Looking for a mechanic who can do an excellent job? Did you ask for a reference from your neighborhood just to get the car fixed? Do you think references from the people you know can help you to hire someone or leverage from the services? The customer reference can indeed help you grow your business and leverage even more. A few simple tips and tricks can help your business grow a lot more with...

How To Improve Your eCommerce Search

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Search on the internet has come a long way since its inception in 1993. It has been an integral part of the internet framework and still continues to stay the same. Since there has been an increasing reliance on search, the function has also evolved to deliver better results. In fact, the success rate of search results has gone from 50% in 2001 to 83% in 2017. This has a direct effect on your...

The Ultimate eCommerce Guide to Successful Flash Sales in 2021

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Irresistible deals always feel good. Something that you have been eyeing for suddenly falls to a bargain of a price and you just know you have to click on buy! Add a countdown to this offer and you’ve added the thrill factor that is known as flash sales. They speak to the buyer’s psyche in the perfect manner, because they create a sense of urgency better than any other kind of sales. When you...

How To Automate Online Advertising For E-Commerce

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“Work smarter, not harder.” Automation software is designed to free up your time for more important tasks within your business. Automating your online advertising can be a great way to boost your business while saving time and money. Read how automation software could greatly improve your advertising efficiency and return. Every sale that your business makes on your website is the culmination of...

The Benefits of Custom Shipping Boxes

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In recent years, Amazon is, perhaps, the best example that proves the benefits of using custom shipping boxes. With a significant global presence, custom boxes from Amazon are instantly recognizable and have created great value for the brand. While Amazon happens to be a giant in the e-Retail space, this kind of brand value is something which every up-coming eCommerce vendor looks to build. Photo...