Categorygoogle ads Basics

A handy guide for google ads beginners. The basic concepts of google ads are explained with illustration & examples to help readers understand better.

Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps

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When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure.  Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...

Black Friday 2020 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

Why are Google Shopping Ads trending in 2018?

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Five months into 2018 and we see Google Shopping Ads trending and are the favorite of business owners. Google Ads users in UK and USA are shifting up to 80% of their search campaigns budgets on shopping campaigns; which is only fair as 2018-Q1 reports suggest that shopping campaigns are generating about 85% of clicks. Google is “the” marketplace. Is your business trending in 2018? If...

Google Ads Suggestions – Pros & Cons of new Google Ads Feature

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 Pros & Cons Most of you must have already started seeing Google Ads Suggestions card in the Recommendations tab of Google’s new Google Ads interface. If you aren’t, don’t worry. You shall see them soon. I want to discuss this new addition, Google Ads suggestions, in-depth in this article. If you are wondering what is there to discuss, trust me, there is a lot...

Campaign Limited by Budget Status in AdWords

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Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation. When campaigns are limited by budget, Google might not trigger ads from that campaign as often as they could. How to check Campaign Limited by Budget status? You can check Campaign Limited by Budget status in the status columns of campaign report table...

The Easiest Way to Create Dynamic Remarketing for Ecommerce Stores

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Creating dynamic re-marketing campaigns In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords...

How to Edit Product Groups in AdWords?

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Product groups in AdWords are a subset of an advertiser’s inventory of products. As the name suggests, product group is a group of products. In shopping campaigns, ad groups consist of product groups which are equivalent to keywords in search campaigns. And, all the products in a product group use the same bid. In this article, I have explained how to subdivide product groups, editing and...

All About Google Shopping Showcase Ads

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Showcase Ads are a variety of Google Shopping Ads. They are elaborate, and they have collected information on similar products. Google shows showcase ads when users search for generic terms rather than particular products. Showcase ads are best to promote brands or new businesses and collection of products. Working and Advantages of Google shopping showcase adsBidding, creation and Adding Ad text...

Engagement in AdWords Display and Shopping Network Ads

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An engagement in Adwords occurs when a customer takes actions on ads. For various ad types, Google has different engagements. Lightbox ads: An engagement for lightbox ads is when a user expands the ads. Video ads: For video ads, Google records engagements when users click on a teaser or when they expand a card. Video app promotion ads: Google counts an engagement for a promotion ad when a user...

AdWords Conversion Settings for Optimized Bid Strategy

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AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance. Track your all conversion actions with  AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify...