CategoryGoogle Shopping

Similar Audiences for AdWords Search and Shopping Ads

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I have discussed Remarketing Lists for Search Ads, different approaches to using RLSA and the advantages associated with them. This article is a step beyond Remarketing. This article is focused on using Similar Audiences for Google Search and Shopping Ads to approach new customers. “Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who...

What are Products in Google Shopping?

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What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are...

What is a Priority Setting in Google Shopping?

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What is a priority? The Merriam-Webster dictionary defines a priority as a condition that is more important that the rest. This dictionary definition holds true for Google Shopping campaign too. Priority setting in Google Shopping. Priority in Google Shopping has three predefined values, Low, Medium and High. Google considers a campaign with high priority more important. A campaign with medium or...

What is Google Product Feed?

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What exactly is Google Product Feed? Google Product Feed is information about all your products that you want to be listed on Google and partner sites. The feed has to be formatted for Google to crawl through easily and return one or more products as results for relevant search queries. The catch though is that you don’t get to choose keywords you want your Product Listing Ads/ Google Shopping...

How to set up Product Feed in Google Merchant Center?

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Product feed and Google Merchant Center revision – Before we jump into setting up a Product Feed in Google Merchant Center, let’s quickly brush up on what product feed and Google merchant center are. Google merchant center is where an advertiser stores product feed and product feed is information of an advertiser’s products that contains details like product name, image, unique id...

What are Product Listing Ads (PLAs)?

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A brief past of Product Listing Ads – Before we used Google Shopping Ads and Product Listing Ads interchangeably, Product Listing Ads aka PLAs were search ads with richer information. Richer information was in the form of product image, price, and merchant name, no additional ad text or keyword wasn’t required. When a search query was relevant to any of the products in the Merchant...

An introduction to Google Shopping

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What is Google Shopping? Google Shopping in the early 2000s was popular by the names Google Product Search, Google Products, and Froogle. Froogle was a free product listing and price comparison service where users could discover various products from across the vendors, sort them and make a purchase. A new name was given to Froogle in 2012 and it is now called Google Shopping. It no longer is a...

How to setup Google Merchant Center?

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What is Google Merchant Center? Google Merchant Center can be considered as a launchpad for Google Shopping Ads or Product Listing Ads. Merchant Center is where an advertiser stores product feed and then Google reads and lists whenever possible. A product feed is information of an advertiser’s products that contains details like product name, image, unique id, description and attributes in a...

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