Categorygoogle ads Basics

A handy guide for google ads beginners. The basic concepts of google ads are explained with illustration & examples to help readers understand better.

Custom Parameters for Advanced Tracking in AdWords

C

Custom parameters are a variety of URL parameter which advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all...

What are ValueTrack Parameters in AdWords?

W

Introduction to ValueTrack Parameters Using ValueTrack parameters is the most straightforward way for advertisers to track ads-related information. A ValueTrack parameter is a type of URL parameters.  Advertisers can add them to their ad’s landing page URLs. These parameters track and record information about the source of an ad-click. ValueTrack parameters are the best pick for advertisers...

How to create Dynamic Search Ads in AdWords?

H

Dynamic search ads (DSAs) are an incredible approach to reach the traffic we never could target otherwise. They catch different searches that for which we don’t have ads. These targets can lead a way to explore more opportunities. Dynamic search ads can boost the potential of your search campaigns. We will learn more about DSAs and how to set up DSA campaigns in this blog. What are Dynamic...

How to create Dynamic Remarketing Campaigns in AdWords?

H

You must have heard that Google Shopping is on the rise. More and more advertisers are detaining budgets to run shopping ads. But, is the shift from Search to Shopping profitable? Not always. However, you can make it productive. And I will explain the “how” in this blog. Dynamic Remarketing Campaigns are the “how” that can help bring in more customers to your website and...

A Guide To Google Ads Extensions

A

In this guide to Google Ads Extensions, here is all that you will learn: What are Google Ads Extensions?Automated Google Ads ExtensionsManual Google Ads ExtensionsBenefits of Google Ads ExtensionsGeneric Ad Extensions Best PracticesExtension-specific Best Practices Google Ads Extensions: Ad Extensions is a feature through which advertisers can show additional business information such as address...

How To Enable Sitelink Extensions in AdWords?

H

Sitelink extensions allow advertisers to add more links to their ads. These additional sitelinks can take people to specific pages on advertiser’s website, be it store hours, a particular product or more. When someone clicks or taps on these links, they skip right to what they want to know or buy. How to enable sitelink extensions in AdWords? Advertisers can enable sitelink extensions for ads by...

How To Enable Call Extensions in AdWords?

H

Call extensions are the easiest way to add your business phone number to your ads. Call extensions allow advertisers to include their business phone number in the search ads. People who are the viewing the ad can just tap on the call button to call you directly. Call extensions improve the customer engagement. How to enable call Extensions in AdWords? Advertisers can enable call extensions for...

How To Enable Location Extensions in Google Ads?

H

What are Location Extensions in Google Ads? Get your business located Location extensions allow advertisers to include their store address in their search ads. Advertisers can also add a map pin or the distance between the user and the store location. People can get further details about store locations around them with a click or tap the extension. Advertisers can also include a phone number or...

How To Enable App Extensions In AdWords?

H

App extensions are one of the many AdWords features. App extensions allow advertisers to include an option to download their apps in the search ads. How to enable App Extensions in AdWords? Advertisers can enable an app extension for ads by following these simple steps listed below. It is recommended that you do this with the assistance of a professional if you are new to AdWords. You can set an...

How To Enable Review Extensions In AdWords?

H

What’s the best way to get more customers? Our existing Customers saying good things about our business. Right? That is what Google feels too. And they have launched Review extensions. With review extensions, you can share those positive write-ups, awards, and third-party rankings with potential customers. You can add an additional line beneath your ads on Google Search. These good reviews are...