Categorygoogle ads campaign creation

Ad Scheduling Bid Adjustments for your Campaigns in Google AdWords

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We have seen how to setup and use device level bid adjustments and location based bid adjustments. This blog is focused on ad scheduling bid adjustments. You can use ad scheduling bid adjustments to increase or decrease your bids for campaigns that show only on certain days or during certain hours. But before we get to ad scheduling bid adjustments, let’s revise the fundamentals of bid...

Device Level Bid Adjustments for your Campaigns in Google AdWords

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In the previous blog, we understood the working of AdWords auctions in detail. We discussed Google’s adaptation of Vickrey Auction called Generalized Second Price Auction. We learned about Maximum Bid, Actual Bid and different Quality Factors that Google considers when deciding the Ad Position. I have also mentioned about Bid Adjustments. I will be explaining the basics of bid adjustments, how...

Location Based Bid Adjustments for your Campaigns in Google AdWords

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We have learned the basics of device level bid adjustments and how to set them up in the previous blog. We have also discussed how auctions in AdWords work. In this blog, we will see how location based bid adjustments can be set. But before we get into that, lets recap on what bid adjustments are first. What are Bid Adjustments? Bid adjustments allow you to set the frequency of your ads. You can...

What are campaigns in AdWords?

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We are well-versed with keywords, ad copies, and bids. We did learn about Ad Groups in one of the previous blogs. In this blog, I want to explain what campaigns are in AdWords. We will learn about the different campaign types, best practices and more. What is a Campaign? A campaign, in general, is an organized way to achieve a goal. Similarly, a campaign is the first step of organizing an AdWords...

How is the new Enhanced CPC going to change the bidding game?

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A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

What are Product Listing Ads (PLAs)?

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A brief past of Product Listing Ads – Before we used Google Shopping Ads and Product Listing Ads interchangeably, Product Listing Ads aka PLAs were search ads with richer information. Richer information was in the form of product image, price, and merchant name, no additional ad text or keyword wasn’t required. When a search query was relevant to any of the products in the Merchant...

What is a good strategy for call-only campaigns?

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Good strategy for call-only campaigns? Strategy for call-only campaigns is very similar to any other search campaign. The first step is to create a very structured AdWords campaign with long tail keywords and negative keywords to avoid competition. At AdNabu, we recommended never to have call-only ads run with regular text ads. Call-only ads are usually much more valuable to businesses than a...

Why you should never run exact-only campaigns

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Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer...

Why it is important to use Long Tail Keywords?

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Longtail keywords are searches which are very specific in nature and tend to be long (think 4 words and more). Usually, long tail keywords work at a better conversion ratio than the short tail ones although the scale from one long tail keyword will be low (number of clicks and conversions). One can target these keywords by adding them to the account as an individual keyword or as a phrase or...

Advantages of Single Keyword ad groups?

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Single Keyword ad group is a strategy to help you measure the performance of each keyword individually. There are several advantages of single keyword ad group and we will discuss this here. Targeted bids The biggest advantage of single keyword ad group is the ability to bid the exact amount each keyword is worth. Any analysis becomes easier at the ad group level as there is only a single keyword...

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