Categorygoogle ads maintenance

A Guide to Phrase Match in Google AdWords

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This blog is dedicated to Phrase Match in Google AdWords. But, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This...

What is Impression Share in Google AdWords?

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Google defines Impression share (IS) as the percentage of impressions an ad receives to the total number of impressions that an ad could get. The definition is self-explanatory. But how can you calculate your Impression share? What are the types of Impression share? And what are its implications? We will discuss all that in this blog. Impression share (IS) calculation – (IS) = Impressions...

How is the new Enhanced CPC going to change the bidding game?

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A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

How much should you bid for your Call-Only Campaign in AdWords ?

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How much should we bid for Call-Only Campaign? The shortest answer to this question is you should bid higher, a lot higher for your call-only campaign. Explanation: We are going calculate how much we need to bid for call-only ads. Let us assume that the text search campaigns are running at 10$ per conversion and the average conversion ratio is 10%. Then your text search campaigns are giving you...

What is a good strategy for call-only campaigns?

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Good strategy for call-only campaigns? Strategy for call-only campaigns is very similar to any other search campaign. The first step is to create a very structured AdWords campaign with long tail keywords and negative keywords to avoid competition. At AdNabu, we recommended never to have call-only ads run with regular text ads. Call-only ads are usually much more valuable to businesses than a...

Why you should never run exact-only campaigns

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Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer...

Should You Ever Pause Keywords That Are Under Performing Or Not?

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Often we are in the dilemma to pause keywords that are under performing or not. We face this scenario day in and day out. You have 100s of ad groups, most of them are converting at a good conversion ratio. But there are some ad groups which have a lower conversion ratio. What should you do in this case? We are assuming in this post that you have a good campaign structure with single keyword ad...

How Often Should You Change Keywords Bids or AdGroups?

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A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids – In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here...

Search Campaign Clickthrough Rate – What Can Be Considered Good?

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Search Campaign Clickthrough Rate – What Can Be Considered Good? A good CTR or Click Through Rate signifies a synergy between the ads and the keywords. Users are finding value & relevance in your ads and clicking them. But what is a good CTR in general? What is a good search campaign clickthrough rate? Can we quantify this number? Below are some necessary steps that one needs to take...

Weekly Spend is What You Should Track in AdWords, Here is Why!

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AdWords Weekly Spend Allocation – In Google AdWords, the budget has to be defined on a daily basis. Your campaigns will stop running after you exhaust the set amount and will again start running the next day. But here is the catch, the number of potential impressions vary with the day for almost all keywords. It is very common to see impressions peak on Monday & Tuesday and then reduce...

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