Categorygoogle ads optimization

How To Enable Review Extensions In AdWords?

H

What’s the best way to get more customers? Our existing Customers saying good things about our business. Right? That is what Google feels too. And they have launched Review extensions. With review extensions, you can share those positive write-ups, awards, and third-party rankings with potential customers. You can add an additional line beneath your ads on Google Search. These good reviews are...

Keywords Research Guide – Find the Right Keywords for you Business

K

Keywords Research Guide by AdNabu When it comes to keywords research for Google AdWords, we often come across these standard questions like “What is the most effective and creative way to pick keywords for an ad group/campaign?” and “Which kind of match type should we use?” Whether you are a newbie or an AdWords expert, finding the right keywords for your PPC ad campaign can be time-consuming and...

Automatic item updates in Google Merchant Center

A

Product feed, website microdata, and automatic item updates What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your ad goes through...

Black Friday 2018 – AdWords Tips For The Shopping Season

B

For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is...

How to enable Price Extensions in AdWords?

H

Price extensions are an AdWords feature which allows advertisers to include prices of their products in the search ads. Similar to extensions such as location, product, site links, call, etc., price extensions display your business offerings in details. An ad with a live price extension on a laptop is shown in the screenshot below. An ad with a live price extension on a mobile device is shown in...

How to stop Internal Competition within an AdWords Account?

H

Internal competition within an AdWords account is a very generic situation most PPC advertisers land in. Due to various reasons, ranging from lack of vital knowledge to negligence, advertisers fall prey to this vicious takeover. I’m not exaggerating when I say that internal competition is the worst competition. This is because you are competing against your own keywords. Either you fix it, or you...

A Guide to Modified Broad Match in AdWords

A

This is a detailed blog on Modified Broad Match in Google AdWords. But before that, we will revise all the different match types and how they contribute to campaigns. From our blog on match types in Google AdWords, we understand how AdWords triggers ads only when search queries by users match keywords defined by advertisers. We also discussed how search queries and keywords need not always be...

How to Implement A/B Testing in AdWords?

H

What is A/B Testing? A/B testing is an experiment where users are exposed to two variants of a web page/app. The data from user experience is collected and analyzed to learn which of the variations performs better for a given objective/goal. In other words, A/B testing is a means of analyzing two variants of any given entity to ascertain which one performs better. The given entity can be a simple...

Most Common Conversion Tracking Issues in AdWords

M

It is very easy for conversion tracking for your AdWords campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most of the advertisers have raised concern when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other...

A Guide to Exact Match in Google AdWords

A

This blog is dedicated to Exact Match in Google AdWords. But, to brush up on the basics of match types, we will start off with a brief revision. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This means...

Follow Us!

Archives