Categorygoogle ads optimization

A Guide to Phrase Match in Google AdWords

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This blog is dedicated to Phrase Match in Google AdWords. But, we will start off with a brief revision of match types and their contribution to campaigns. From our blog on match types in Google AdWords, we understand that AdWords triggers an ad only when a user search query matches a keyword defined by an advertiser. We also discussed how a search query and a keyword need not always be twins This...

Ad Scheduling Bid Adjustments for your Campaigns in Google AdWords

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We have seen how to setup and use device level bid adjustments and location based bid adjustments. This blog is focused on ad scheduling bid adjustments. You can use ad scheduling bid adjustments to increase or decrease your bids for campaigns that show only on certain days or during certain hours. But before we get to ad scheduling bid adjustments, let’s revise the fundamentals of bid...

Device Level Bid Adjustments for your Campaigns in Google AdWords

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In the previous blog, we understood the working of AdWords auctions in detail. We discussed Google’s adaptation of Vickrey Auction called Generalized Second Price Auction. We learned about Maximum Bid, Actual Bid and different Quality Factors that Google considers when deciding the Ad Position. I have also mentioned about Bid Adjustments. I will be explaining the basics of bid adjustments, how...

Location Based Bid Adjustments for your Campaigns in Google AdWords

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We have learned the basics of device level bid adjustments and how to set them up in the previous blog. We have also discussed how auctions in AdWords work. In this blog, we will see how location based bid adjustments can be set. But before we get into that, lets recap on what bid adjustments are first. What are Bid Adjustments? Bid adjustments allow you to set the frequency of your ads. You can...

How does AdWords auctions work?

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  We all are very familiar with auctions and AdWords auctions is very similar to them. A traditional auction is a public process of bidding for (buying and selling) goods/services. Instead of fixed prices, participants place bids. The highest bid is declared the winner and the product is sold off. A bid is a price the participants are willing to pay for a good/service on auction. Google...

What is Customer Match in Google AdWords?

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Not many advertisers are familiar with the term called Identity-based targeting, neither did I. I managed to understand the term’s theoretical implications, but practical applications were still hard to grasp. However, Google has made it easy for us to get the idea of identity-based targeting right. Google has introduced a new feature called Customer Match in AdWords. What is Customer Match in...

What is Impression Share in Google AdWords?

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Google defines Impression share (IS) as the percentage of impressions an ad receives to the total number of impressions that an ad could get. The definition is self-explanatory. But how can you calculate your Impression share? What are the types of Impression share? And what are its implications? We will discuss all that in this blog. Impression share (IS) calculation – (IS) = Impressions...

Similar Audiences for AdWords Search and Shopping Ads

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I have discussed Remarketing Lists for Search Ads, different approaches to using RLSA and the advantages associated with them. This article is a step beyond Remarketing. This article is focused on using Similar Audiences for Google Search and Shopping Ads to approach new customers. “Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who...

Remarketing Lists for Search Ads – How to use them to drive your sales further?

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Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google...

What is a Good Average Position for your Business?

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Google defines Average Position as “A statistic that describes how your ad typically ranks against other ads.” In other words, Ad Position and Average Position tell where your ads are being displayed on the Google Search Network, Google Display Network or Google partners network. Google provides 8 ad positions on a SERP. Google numbers these ad positions from 1 to 8, 1 being the top-most position...

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