Categorygoogle ads tutorials

Facebook Ads Vs. Google Ads: Which Is Better for Your Business Objectives?

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Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...

The Ultimate Guide To Boost Sales By 30% Using Google Ads

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How would you like to increase, perhaps even double your sales revenue from your Google Ads marketing campaigns? This question only has one answer — there’s no such thing as having too many sales. While this is the objective of every marketer, you have to get things right on the conversion end first, before you can convert these leads into sales. Essentially, the core focus of any smart...

9 google ads best practices for shopify merchants

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As the leading (and growing) ecommerce platform for stores of all sizes, Shopify makes it easy for even the most inexperienced merchant to get a store up and running.  Part of Shopify’s core value proposition is driving the right traffic to your site. However, converting those shoppers into buyers is a never-ending challenge for merchants.  With the help of modern PPC practices...

AdWords New Interface

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<adwords new interface> Google first announced about AdWords new interface in 2016. Since then, the internet has been flooded with speculations and predictions which involved top industry leaders. News centers and PPC agencies used this buzz to churn out trending content, some true, some false. And in October 2017, Google formally made AdWords new interface available to all advertisers...

New Google Ads Features Announced at SMX Advanced 2018

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At the Search Marketing Expo Advanced, Google announced new Google Ads features. These features include expansion of affiliate location extensions, competitive pricing insights, and updates on Google Shopping Actions program. Below are the new Google Ads features announced at SMX Advanced 2018: EXPANSION OF AFFILIATE LOCATION EXTENSIONS TO YOUTUBEMOBILE FRIENDLY LOCAL CATALOG ADS ON DISPLAY...

A Compilation of All AdWords Updates of 2017

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Google AdWords, as we all know, is the face of Pay-Per-Click Marketing. Google owns almost 70% of the internet search volume. Consequently, Google’s 97% of the revenue is from advertising. What does this mean for Google? – Hint: AdWords Updates – This means that Google has to check and balance the performance of AdWords, day-in and day-out. Google especially has to keep the interests...

Most Common Conversion Tracking Issues in AdWords

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It is very easy for conversion tracking for your AdWords campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most of the advertisers have raised concern when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other...

15 Mistakes to avoid when creating an AdWords campaigns for a Dentist

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Being in a field of dentistry, it isn’t very easy to succeed in AdWords. You have to adhere to the best practices in AdWords for a dentist. Also, keep up with Google’s latest features as it keeps on changing from time to time. Here, we will be discussing common mistakes by dentists during their life cycle with AdWords: To begin, few of  the most common mistakes committed by a dentists are as...

How to become a Google Premier Partner?

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Before we discuss Google Premier Partners status, let me give you a brief on what is Google Partners program and why Google took this initiative. This information is an abstract of my article “How do you become a Google Partner?”. What is Google Partners program and what is the need? Google Partners program is an initiative by Google to help AdWords users find the best of AdWords help...

How Can You Become Google Partners?

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Google Partner Today, I will tell you how you can become Google Partners. But before we get there, let’s first under what Google Partners Program is. Google Partners is a program offered by Google. Advertising agencies, digital marketing professionals, etc. can become partners. In addition, individuals who manage their own AdWords accounts or for their clients are also eligible for this...