Categorygoogle ads tutorials

AdWords Call Conversion tracking

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AdWords Call conversion Tracking AdWords Call conversion tracking will help if you are allowing customers to make a business call directly through their smartphones or have mentioned your contact number on your website. If you are not sure if you need to track conversions, check out my previous blog why is it important to track conversions in AdWords. If you wish to learn how to track conversions...

Website Conversion Tracking for AdWords

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Website Conversion Tracking for AdWords Now that your campaigns are ready to work its wonders, website conversion tracking is the last thing to the setup and also one of the most important things as it will help you analyze your campaign performance and optimize later. We recommend to never start your campaigns without setting up website conversion tracking. Depending on the business type...

AdWords webinar on Google AdWords with Leadsquared

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PPC marketing is an ocean in itself, be it a professional marketer or a rookie, everyone has a plethora of questions, answers, and opinions. To help fellow PPC marketers find their ground, AdNabu went live answering questions on an AdWords webinar hosted by Leadsquared titled Google AdWords Tutorial –  A Comprehensive FAQ for PPC Marketers. Around 100 odd PPC marketing related questions...

Single Product Ad Groups: The Secret to Effective Shopping Campaigns

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Single product ad groups is an advanced topic of Google Shopping campaigns. Lets start with the need for them first. Proper campaign structuring is a notoriously overlooked matter when it comes to Adwords campaigns in general. That is especially true for people who are new to Adwords or small business owners who just need to hit the ground running and don’t have the time to learn the ins and outs...

Bulk Update Old Standard Ads to Expanded Text Ads in Google AdWords

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Many of you requested for a feature to bulk update old standard ads to expanded text ads. We heard you and we have come up with a tool which does exactly that! I will talk more about how to use this tool later. We have already talked about why it is important to upgrade to expanded text ads. You can no longer create or edit old standard ads in AdWords. Even if this was not the case, it is highly...

Should You Ever Pause Keywords That Are Under Performing Or Not?

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Often we are in the dilemma to pause keywords that are under performing or not. We face this scenario day in and day out. You have 100s of ad groups, most of them are converting at a good conversion ratio. But there are some ad groups which have a lower conversion ratio. What should you do in this case? We are assuming in this post that you have a good campaign structure with single keyword ad...

Why Is There a Difference Between Average CPC and Max CPC?

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Bidding in AdWords is extremely complex. Every time a user searches in Google, an auction takes place between many advertisers who are targeting the search term. How much each advertiser needs to pay depends both on the max CPC bid & the quality score. Let us now study Average CPC and Max CPC in detail. Max CPC Max CPC is the variable you have control on. One can decide the maximum amount you...

How Often Should You Change Keywords Bids or AdGroups?

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A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be...

Is it True That Cost-Per-Conversion Increases Exponentially As Conversions Increase?

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As an advertiser lets say you are targeting all relevant keywords from your account and now want to increase your number of conversions per month. The question here is that if it is true that cost-per-conversion increases? And what would the cost come to be? Most, however, fall into a linear growth model for the cost. But the reality is that cost-per-conversion increases exponentially with the...

Why you should never bid for a Position in AdWords Search?

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Many advertisers want their bids to be adjusted so as to achieve a certain position. The position could be 1, 2, 3 or any number. There are many fundamental problems with this approach to campaigns. Worry about your conversions not position. One should make changes to bids by only looking at the conversion ratio of keywords. The average position will be nothing but a result of this change...