CategoryGoogle Advanced

AdWords Conversion Settings for Optimized Bid Strategy

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AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance. Track your all conversion actions with  AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify...

Black Friday 2017 – AdWords Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is...

Ad Scheduling Bid Adjustments for your Campaigns in Google AdWords

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We have seen how to setup and use device level bid adjustments and location based bid adjustments. This blog is focused on ad scheduling bid adjustments. You can use ad scheduling bid adjustments to increase or decrease your bids for campaigns that show only on certain days or during certain hours. But before we get to ad scheduling bid adjustments, let’s revise the fundamentals of bid...

Device Level Bid Adjustments for your Campaigns in Google AdWords

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In the previous blog, we understood the working of AdWords auctions in detail. We discussed Google’s adaptation of Vickrey Auction called Generalized Second Price Auction. We learned about Maximum Bid, Actual Bid and different Quality Factors that Google considers when deciding the Ad Position. I have also mentioned about Bid Adjustments. I will be explaining the basics of bid adjustments, how...

How to become a Google Premier Partner?

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Before we discuss Google Premier Partners status, let me give you a brief on what is Google Partners program and why Google took this initiative. This information is an abstract of my article “How do you become a Google Partner?”. What is Google Partners program and what is the need? Google Partners program is an initiative by Google to help AdWords users find the best of AdWords help...

How Can You Become Google Partners?

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Today, I will tell you how you can become Google Partners. But before we get there, let’s first under what Google Partners Program is. Google Partners is a program offered by Google. Advertising agencies, digital marketing professionals, etc. can become partners. In addition, individuals who manage their own AdWords accounts or for their clients are also eligible for this program...

What are Products in Google Shopping?

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What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are...

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