CategoryGoogle Advanced

Ad Scheduling Bid Adjustments for your Campaigns in Google AdWords

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We have seen how to setup and use device level bid adjustments and location based bid adjustments. This blog is focused on ad scheduling bid adjustments. You can use ad scheduling bid adjustments to increase or decrease your bids for campaigns that show only on certain days or during certain hours. But before we get to ad scheduling bid adjustments, let’s revise the fundamentals of bid...

Device Level Bid Adjustments for your Campaigns in Google AdWords

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In the previous blog, we understood the working of AdWords auctions in detail. We discussed Google’s adaptation of Vickrey Auction called Generalized Second Price Auction. We learned about Maximum Bid, Actual Bid and different Quality Factors that Google considers when deciding the Ad Position. I have also mentioned about Bid Adjustments. I will be explaining the basics of bid adjustments, how...

How can you become Google Premier Partners?

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Before we discuss Google Premier Partners status, let me give you a brief on what is Google Partners program and why Google took this initiative. This information is an abstract of my article “How do you become a Google Partner?”. What is Google Partners program and what is the need? Google Partners program is an initiative by Google to help AdWords users find the best of AdWords help...

What is Google Partners Program?

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What is a Google Partner? Google Partners is a program offered by Google. Advertising agencies, digital marketing professionals can become partners. In addition, individuals who manage their own AdWords accounts or for their clients are also eligible for this program. Furthermore, Google Partners program offers various benefits for individuals and agencies. And the benefits also include free...

What are Products in Google Shopping?

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What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are...

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