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Google Shopping

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Surface Across Google: A New Way to Get Free Traffic from Google

The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs.  Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data...

How to Sell on Google – Right Programs and easy ways to do it

Why do you need to sell on Google?   Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses.  Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...

How to Use Shopify Meta Fields in Google Shopping?

Shopify is a platform that needs no introduction in the eCommerce store. With over 36% growth every year, it is one of the leading platforms for brands, startups, and businesses of every shape and size.  While Shopify is indeed a great platform that helps you execute all your business operations using world-class integrations, even this platform has its limit. Previously, Shopify would fail...

How to Optimize Shopify Product Data for Google Shopping?

What is Shopify Product Data?  In a nutshell, the Shopify Product data is a spreadsheet in an XML format. This spreadsheet allows the merchants to include all the relevant information around their products that helps Shopify organize and showcase it to the users. Still, confused? Let’s give it another shot! Your Shopify product data is a form of product table that comprises all the...

30 Softwares to Create Profitable Google Shopping Ads

Advertisements have been one of the oldest forms of introducing a brand and its expertise to the masses. Long gone are the days that included banners, flyers, and billboards (yes, we know that it still exists in the present) but, the present has changed the ways and means around marketing. Today, the digital presence of brands has penetrated the roots of marketing to its core. Every business...

Google Shopping Optimization: Step by step Guide

Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

Google Shopping For Shopify: The Ultimate Guide

If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads.  This profitable marketing...

How to Use Google Shopping Bidding Strategies

What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

Google shopping ads for shopify stores: The Ultimate Guide

Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google.  These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...

Common Mistakes to Avoid When Selling on Google

With the internet becoming our greatest weapon of marketing, it is essential to understand the importance of Google ads. It is a very effective tool for marketing strategies and has been used time and again, since its inception to spread the kind of awareness that is necessary for a brand.  There have been multiple ways by which selling and advertising of products have been carried out...

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