CategoryGoogle Shopping

Google shopping ads for shopify stores: The Ultimate Guide

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Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google.  These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...

Google Shopping Actions: What is it and How Can it Benefit Your eCommerce Business?

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Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving.  One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018...

30 Softwares to Create Profitable Google Shopping Ads

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Advertisements have been one of the oldest forms of introducing a brand and its expertise to the masses. Long gone are the days that included banners, flyers, and billboards (yes, we know that it still exists in the present) but, the present has changed the ways and means around marketing. Today, the digital presence of brands has penetrated the roots of marketing to its core. Every business...

Google Shopping FAQs to Get You Started

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Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the...

Google Merchant Promotions Guide to Succeed in 2021

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What are Google Merchant Promotions?  When you’re selling your products and services on Google, there are certain perks that they give you. One of the main ones is the promotions, which allow you to distribute the offers you provide online with Shopping ads and product listings for free on the Shopping tab. This is mainly applicable in the USA, but there are some countries outside too, who...

How to Sell on Google – Right Programs and easy ways to do it

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Why do you need to sell on Google?   Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses.  Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...

Google Product Category vs Product Type: The Difference & When to use What?

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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

Surface Across Google: A New Way to Get Free Traffic from Google

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The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs.  Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data...

63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts

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The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...

Common Mistakes to Avoid When Selling on Google

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With the internet becoming our greatest weapon of marketing, it is essential to understand the importance of Google ads. It is a very effective tool for marketing strategies and has been used time and again, since its inception to spread the kind of awareness that is necessary for a brand.  There have been multiple ways by which selling and advertising of products have been carried out...