Category

Remarketing

Category

There are many benefits of using Google Analytics remarketing, but there are also a few things that it cannot do. In this blog post, we will discuss what is not a benefit of Google Analytics remarketing. Keep in mind that this list is not exhaustive – there are many other great things that Google Analytics remarketing can do for your business! What is not a benefit of Google Analytics Remarketing? These answer options are given…

Creating dynamic re-marketing campaigns In this blog, we shall discuss how advertisers can set up dynamic remarketing for eCommerce stores using AdNabu. Note: If you are still new to remarketing and dynamic remarketing, please read our dynamic remarketing campaigns blog before you proceed further. Prerequisites to set up Dynamic Remarketing for eCommerce stores using AdNabu: Google AdWords AccountGoogle Merchant Center AccountAdNabu Dynamic Remarketing App Once you have finalised the AdWords and Merchant Center accounts you…

You must have heard that Google Shopping is on the rise. More and more advertisers are detaining budgets to run shopping ads. But, is the shift from Search to Shopping profitable? Not always. However, you can make it productive. And I will explain the “how” in this blog. Dynamic Remarketing Campaigns are the “how” that can help bring in more customers to your website and sell more goods/services. Remarketing enables advertisers to reach all those…

Not many advertisers are familiar with the term called Identity-based targeting, neither did I. I managed to understand the terms theoretical implications, but practical applications were still hard to grasp. However, Google has made it easy for us to get the idea of identity-based targeting right. Google has introduced a new feature called Customer Match in AdWords. What is Customer Match in Google AdWords? AdWords Customer Match lets advertisers target their ads to customers based…

I have discussed Remarketing Lists for Search Ads, different approaches to using RLSA and the advantages associated with them. This article is a step beyond Remarketing. This article is focused on using Similar Audiences for Google Search and Shopping Ads to approach new customers. Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who have shared interests with that audience. It’s a powerful – but simple way to…

Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google AdWords, Facebook Ads and others provide this feature already. Remarketing Lists for Search Ads (RLSA)…