How to Manually Add Conversion Tracking on Shopify

How to Manually Add Conversion Tracking on Shopify?

One of the top storefronts for e-commerce is Shopify, which is based in Canada. Nevertheless, having a formidable tool at your disposal isn’t enough to succeed. Data is required. Analytics is required. Conversion tracking is required.

To observe user behavior as it advances from their arrival to the confirmation page for their purchase, you can use conversion tracking, a kind of analytics you can install on your store. You may get additional valuable information like conversion rate, drop-off rate, and returning consumers by tracking your conversions. So here now, you can see how to manually add conversion tracking on Shopify!

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The benefits of adding manual conversion tracking on Shopify:-

Benefits of Manually Adding Conversion Tracking on Shopify

#Benefit-1:-Helps optimize the best marketing strategies for your business

You may monitor conversions to learn which marketing tactics are most effective for your firm and update your tactics as necessary.

#Benefit-2:-It might assist you in improving your website

Analytics can tell you which ones are most effective if you have multiple conversion points on your website.

The goal is to make your website as customer-friendly as possible to help potential consumers convert into sales.

#Benefit-3:-It can help you identify issues with your online store

If something on your Shopify store isn’t functioning correctly, it’s affecting your sales and profitability. For identifying problems like this, analytics might be a great resource. It’ll also let you assess how much money each page of your shop is bringing in, enabling you to make adjustments without spending much time or effort.

#Benefit-4:- Track the product views without sales

You’ll be able to use this data in the future to enhance your marketing plan after tracking how many individuals saw an item but didn’t buy it.

#Benefit-5:- You can see how much money or return on investment(ROI) your campaigns have made

From a conversion standpoint, Google Ads conversion tracking is proper. It’ll help ensure that every dollar spent on advertising translates into business success!

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Shopify Default Conversion Tracking

Shopify’s dashboard comes with built-in conversion tracking by default. In addition, they provide a 30-day overview of your shop’s overall number of transactions, total store visits, and source of consumer traffic.

Shopify Default Conversion tracking

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To access these built-in reports, you must log into your Shopify store and visit the home dashboard. Then, on that dashboard, click on Analytics, then Reports.

You may get several reports on your store’s activity in this section’s reports section. The following are examples of these:

  • Total Sales- This includes orders from all channels.
  • Sessions- A period of continuous activity from a visitor.
  • Returning Customer Rate- The Percentage of customers who have placed more than one order in the store.
  • Conversion Rate- This includes the Percentage of sessions that resulted in orders out of the total number of sessions.
  • Average Order Value- This consists of the total value of all charges.
  • Complete Orders- Total number of orders made across all sales channels.
  • Sessions by device– Your sessions are divided into categories of devices in this report.

You will need to add full conversion tracking to your store if you want more accurate conversion rate data, such as investigations by specific conversion events, various sorts of conversions based on traffic source, and tracking founded on UTM parameters. Also, the information on how to manually add conversion tracking on shopify.

While any powerful third-party analytics solution will suffice, this usually entails adding Google Analytics conversion tracking to your shop.

Thankfully, adding third-party conversion measurements to your store is simple with Shopify. Here’s how to manually add conversion tracking on shopify.

Step 1: Gather Your Materials

You’ll need to gather the resources and information you’ll need before you start adding conversion tracking to your store. shopify conversion tracking google tag manager, To ensure you have everything you require handy, here’s a quick checklist.

  • Access to your Shopify admin dashboard

You need access to the Shopify dashboard’s Settings menu to install conversion tracking on your store. This permission is available to store owners and employees with full access, although accounts may be limited.

  • Access to Google Analytics

Most of the time, conversion tracking is typically handled with Google Analytics. Ensure you have access to the internal systems of any other analytics platform you use. While the general procedure will be similar, you’ll need to investigate your analytics system’s documentation for specifics.

  • Access to Facebook Insights

 You can import data from Facebook ads into Google Analytics, but this is not always required. The Facebook Pixel collects data, and Facebook Insights allows you to examine it.

Like Shopify, their position governs team members’ access to Facebook administration. Ensure you have the necessary privileges to access and define conversion operations for the tracking pixel code.

  • Some form of paid advertising

You may calculate acquisition cost per sale and profit margins since most conversion tracking focuses on paid ad conversions.

Step 2: If necessary, define conversions in ads.

Every ad system that wants to keep track of data will allow you to specify conversion actions – which is the best way. Certain companies, such as Google, define basic conversion behaviors. Other people may ask that you alter each activity individually.

  • Google Conversions

Since they are so often monitored, certain conversion activities, such as purchases, are pre-configured. In your Google Ads account, log in. You’ll have to define what conversion activity you think is appropriate here. Custom definitions, such as those needed for phone call lead generation, may be required by others. You may also monitor local actions using the Shopify POS system or in-person interactions at a retail location.

Manually Add Conversion Tracking on Shopify

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  • Facebook Conversions

Standard event monitoring, special event monitoring, and special conversion monitoring are available through Facebook. Searching for, viewing, or buying a product, adding payment information, putting items in a cart or wishlist, and other everyday Facebook activities are all tracked.

Manually Add Conversion Tracking on Shopify - Facebook

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You don’t need to create custom conversions for basic conversion tracking. However, you’ll have to write some basic code by utilizing the “fbq” function in your site code if you want to keep track of non-standard conversion actions.

Step 3: Add the Shopify Integration Channel

Shopify offers integration tools with the Google Merchant Center and Facebook Insights, recognizing that many store proprietors want to utilize conversion tracking through Google or Facebook. With these integrations, you may enable tracking. However, using small code snippets or manual management requires adding an app to your Shopify installation.

  • Google Channel
Manually Add Conversion Tracking on Shopify - Google Channel

A Google Channel app is available from Shopify. This application may be downloaded here. Next, click to install this app if you’re logged into Shopify. Navigate to your Shopify admin area once you’ve added it. Next, Google the sales channels. Select your desired Google account from the list of Click Connect Google Accounts. Continue by looking up product information in the review. Set any preferences you want in addition to conversion tracking by clicking on Google and then Overview.

  • Facebook Channel
Manually Add Conversion Tracking on Shopify - Facebook Channel

The Facebook Channel app from Shopify is available. This app may be obtained through the following website. Make sure you’ve got this app added to your Shopify account before clicking.

Go to your Shopify admin area after you’ve added it. Select Facebook from the list of sales channels. Connect it to the new account if you already have a Facebook account. Log in and authenticate it.

Instagram Shopping, Facebook Marketing, and Facebook Shop are just a few of the Facebook marketing channels that you may configure from here. Synchronize Facebook Marketing with Facebook AdWords and use conversion tracking, especially if you’re using a paid audience.

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Step 4: Add Tracking Code to Shopify

It’s simple to integrate tracking code into Shopify. Once you’ve configured your conversion tracking, the ads platform will be connected to the proper analytics solution (Google Analytics, Facebook Insights). Then, you have to do is paste the code on your site. It’s worth noting that this step is required if you didn’t use the Shopify channels as indicated in step 3.

First, you’ll need to find and copy your tracking code. Copy it into a notepad file if you need to, or open it in a new window if you can’t do it right away. Make sure you paste everything from the beginning. Otherwise, you’ll mess up the code.

  • Google Analytics Code
Manually Add Conversion Tracking on Shopify - Analytics code

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You must log into your Google Analytics account to get the code for Google Analytics. You may set up an account with a property if you do not already have one for your business. Creating an account is simple, and clicking “Create Property” in the Account column is all it takes to make a property. Name, time zone, currency, and basic property information must all be specified.

You can develop a new Google Analytics tracking code once your account and property have been created. Select the Tracking Info, then the Tracking Code option from the Account column, and then select your Shopify store’s property.

Log into your Shopify admin account. In the bottom-left corner of the page, click on Settings. Then, in the main pane, click the Shopping button. A box labeled “Additional Scripts” should be visible if you scroll down. Save your modifications by pasting your Google Analytics code into this box.

  • Facebook Tracking Pixel

To keep track of user activities related to Facebook, you’ll need to apply the Facebook tracking pixel. The Facebook Events Manager may be found on Facebook by clicking. Next, click Connect Data Sources if you haven’t already built a pixel data source. Connect with Web, Facebook Pixel, and click. When requested, provide information about your Shopify store and save the Pixel.

You’ll need the code to add to your Shopify shop once you’ve set up a Pixel. First, go to the events manager, and then choose to continue Pixel Setup. You will be given a code snippet if you choose “Install Code Manually.” Copy the following code.

Go to your Shopify admin dashboard to see this. In the bottom-left corner of the page, click on Settings. Then, in the main pane, click on the Checkout button. A box labeled “More Scripts” should be visible if you scroll down. Save your modifications by pasting your Facebook Tracking Pixel Code into this box.

Conversion tracking on Shopify

AdNabu’s Google Conversion Pixel can replace the conversion tracking pixel.

This app, Google Ads Ad tracking of AdNabu, allows you to add a conversion code for your store without coding. Instead, you need to go along with these steps:

How to Manually Add Conversion Tracking on Shopify
  • Install the app
  • Connect it to your Google Account
  • Select the desired Google Ads Account

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Frequently Asked Questions:

Where do I paste the code for my conversion tracking pixel Shopify?

Your conversion tracking pixel should be located on the header of your pages or in a footer. Place it just above the Google Analytics code, and ensure it is appropriately linked to your account. Once you have pasted the code, set up Shopify’s Conversion Tracking settings by clicking on Settings > General > Web Platforms & Conversions >> Add a New Conversion Pixel. From here, you will need to provide some basic information about your Pixel, such as which channels generate conversions (such as email marketing), what conversion actions are associated with each channel (such as buying an item), and when these conversions occur (within 24 hours after being triggered).

Once everything has been configured, click Save at the bottom of the page to save your changes. Then allocate a few minutes weekly to check for new conversions and update your reports accordingly!

How do I set up conversion tracking in Google Analytics Shopify?

Conversion tracking is an essential tool that helps you to measure the success of your online marketing campaigns. By knowing the different ways that users are converting, you can improve your overall business strategy.

Setting up conversion tracking in Google Analytics Shopify,

  • First, navigate Settings > Web Analysis and select Conversions from the reports section.
  • Next, add a new form or action by clicking Add Conversion Action on the right side of the screen and specifying what action should be performed when a user converts (e.g., purchase) once you have added your conversion action, input relevant data such as product name, the price range for sale items, etc.
  • Finally, click Save to save your changes.

Once conversion tracking is set up correctly in Google Analytics Shopify, all successful conversions will appear in Your Reports under Conversions. You can also use this information to track which pages or products are serving well and make further optimizations accordingly.

How do I track my conversions in Shopify?

If you’re looking to track your conversions in Shopify, then you should use a conversion tracking tool. There are many popular options available, including Google Analytics and AdNabu. These tools allow you to measure the number of leads generated through your online marketing campaigns and the number of sales made from those leads. You can also see how much money was spent on each information or deal and learn valuable insights that will help improve your overall business strategy.

Using a conversion tracking tool, you’ll be able to identify which marketing tactics are working best for you and adjust them accordingly. This is required to maximize profits while keeping your customers happy!

Why should you track Shopify conversion rates?

Tracking conversion rates is an essential part of running a successful online business. It allows you to measure the effectiveness of your marketing efforts and make adjustments as needed. Additionally, tracking conversion rates can help you to determine which channels are most effective in driving traffic to your website.

Various tools can be used for this purpose, including Google Analytics or Clickfunnels’ opt-in form builder. Once you have tracked the data for a few weeks or months, use that information to create hypotheses about what might be causing conversions to drop off and make necessary changes in your marketing strategy accordingly.


Now you have read about- what conversion tracking is, how this small piece of code helps track the conversion of your website visitors into customers, and how it is beneficial to identify the areas of your Shopify store that are most efficacious in transforming visitors into customers, how this given data can then be used to improve the design and layout of your website, as well as the marketing efforts being put in place. So, what are you waiting for? Install a purchase conversion tracking today and start tracking the progress of your business growth!


Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.