How to Set Up Google Ads Conversion Tracking on Shopify

Setting up conversion tracking on your Shopify store is essential for store owners who want to measure the success of their online marketing campaigns.

How to Set Up Google Ads Conversion Tracking on Shopify?

Conversion tracking allows you to track the number of conversions achieved through ads and other online channels. This information can improve your store’s online marketing strategies and ultimately increase sales.

 In this blog post, we will guide you step-by-step on how to set up conversion tracking on your Shopify store. We will also provide you with bonus tips that will help you increase the conversion rate of your online store.

So, let’s start on how to set up google ads conversion tracking on Shopify!

Track Your Google Ads Conversions Quickly & Accurately with Our Conversion Tracking App, πŸ‘‰ Install Now

Table of Contents

What is Google Ads Conversion tracking?

Google Ads conversion tracking is a feature that allows you to track the performance of your advertising campaigns. This can include things like clicks, conversions, and even refunds. Using Google Ads Conversion tracking, you can improve your marketing strategies by identifying which ads are performing well and adjusting your campaign accordingly.

Additionally, by reviewing the data collected through conversion tracking, you can identify any potential ROI (return on investment) issues early on in a campaign so that they can be corrected before they harm overall results.

Do I require Google Ads Conversion tracking in my Shopify store?

It would be best to have Google Ads Conversion tracking in your Shopify store. This will allow you to understand which ads are converting and optimize your campaigns accordingly. In addition, you can create more compelling content to draw them in further by understanding where your customers are coming from and what actions they take from clicking on an ad.

Google Ads offers many other features like cookie setting and offline mode that can help improve the performance of your Shopify store overall. Additionally, conversion tracking allows you to tailor ads specifically for your audience based on their activities within site.

How to Set Up Google Ads Conversion Tracking on Shopify? So if you’re looking for tools to help increase revenue and engagement, conversion tracking is one of the best options!

What are the uses of conversion tracking for Shopify store owners?

Benefits of Shopify Conversion Tracking - How to Set Up Google Ads Conversion Tracking on Shopify

If you run a shop on Shopify, conversion tracking is a must. Not just that, you will be able to set your ads and products to produce the desired results, but you’ll also be able to see which of your ad campaigns and products are the most successful. This way, you can keep the ads and products that are working the best and tweak the others.

Track Your Google Ads Conversions Quickly & Accurately with Our Conversion Tracking App, πŸ‘‰ Install Now

Benefit #1: Maximize your company’s marketing efforts using these tips.

Getting out the most of your marketing efforts is a task that requires a concerted effort on the part of businesses. Benefit #1: Maximize your company’s marketing efforts using these tips. Conversion tracking tools can help identify what ads are working and where to direct more budget, while A/B testing will let you fine-tune your campaigns for maximum effect. To measure the results of your work, it’s also essential to keep track of goals such as increasing website traffic or converting leads into customers. By doing so, you’ll be able to see tangible evidence that all this hard work is paying off!

Benefit #2: It may help you make your website more efficient.

One of the best benefits of conversion tracking is that it allows you to see the impact of your marketing efforts in a tangible way. With this data, you can make necessary tweaks and adjustments to your campaigns.

Conversion tracking keeps you apprised of the number of users who have reached your website from ad-based content. This helps ensure ads are placed where they will have the most effective impact. Besides helping optimize online presence, conversion tracking offers other value-added features such as actionable insights into user behavior and valuable analytics. With all these advantages under one roof, there’s no reason not to start using it today!

Benefit #3: It might assist you in identifying issues with your eCommerce website.

When you set up conversion tracking in your online store, you’ll be able to measure the success of your efforts and track the performance of each page of your store. This will help you identify any issues that may be causing customers to leave and fix them accordingly.

Conversion tracking is also a great way to improve the overall user experience by identifying which pages convert best and why. But, of course, all this is done without technical expertise – sign up for a conversion tracking account and get started!

Benefit #4: Track views of products with no sales.

By tracking the views of your products with conversion tracking, you can determine which ones are being viewed and not bought. This is valuable information for improving the design of your website and product offering.

Additionally, it allows you to measure the effectiveness of all your marketing efforts – email campaigns, social media posts, etcetera – and see where conversions are coming from. This way, you can fine-tune your strategies accordingly as needed!

Benefit #5: Each campaign’s performance can be measured.

Keeping track of the performance of your content marketing campaigns is essential for conversion and ROI. Not only will this help you to optimize your efforts and conserve resources, but it will also give you notifications when someone clicks on one of your ads or engages with the content itself.

This way, you can ascertain whether the ad effectively generates leads that could be converted into customers. You can also see how much money each ad has earned so far; this information can be used to make informed decisions about future campaigns. Finally, don’t forget to keep an eye on spending – if things start going out of control, take action immediately!

Benefit: #6: Return on investment (ROI) can be checked for each campaign.

One of the most significant benefits of conversion tracking is seeing the return on investment (ROI) for your ad campaigns. This will help you optimize ads and decide where to allocate your budget. In addition, conversion tracking allows you to track the number of leads and sales generated through paid ads.

Benefit #7:Faster response times can help improve customer satisfaction.

Increasing customer satisfaction is one of the benefits of employing conversion tracking on your Shopify store. This will help you rapidly respond to any inquiries or complaints and measure your online campaigns’ success. Conversion tracking can also track how many leads you convert into customers and improve overall customer satisfaction.

Benefit #8: Which sources your consumers favor the most might be determined.

You can learn which content or ads generate the most interest among your customers by tracking your website and ad conversions. This data will help you focus on the right areas of marketing to convert more leads into paying customers.

Besides conversion tracking, another helpful tool is a customer feedback form. Knowing what kind of questions and concerns customers have makes it easy to address them in future blog posts or ads targeting this specific segment. Doing so will increase the chances of converting these potential buyers into actual buyers!

Benefit #9: Check how users are discovering your site.

One of the best ways to improve the online presence of your business is by tracking analytics. Doing so lets you track how users find your site and make necessary changes. For example, this will help you measure ad campaigns’ return on investment (ROI) and see how users interact with it – what brings them in and keeps them there. This way, you can identify areas that need improvement or additional attention and act accordingly!

Benefit #10: You can always contact Google for assistance.

If you’re ever stuck on something and don’t know how to proceed, the best option is usually Google. This search engine has many helpful resources that can help you with anything from conversion tracking to site analytics.

If conversion tracking isn’t set up correctly or your ads aren’t working as planned, be sure to reach out for assistance through Google’s support system. 

By taking this action, you’ll be able to investigate the problem on your own and gain a better understanding of where your consumers are coming from and what they’d prefer to do after visiting your store.

Track Your Google Ads Conversions Quickly & Accurately with Our Conversion Tracking App, πŸ‘‰ Install Now

Next, let us see- how to set up google ads conversion tracking Shopify!

How can you set up Google ads conversion tracking on your Shopify store?

Creating conversion tracking is a great way to measure the success of your online advertising campaigns. It helps you track the number of visitors who completed specific tasks on your website, such as signing up for the newsletter or making a purchase. Here are the steps to set up Google ads conversion tracking:

Step 1: Creating a Google Ads conversion action

In the top right corner of your Google Ads account, click the “Tools and Settings” icon. From the drop-down menu, select “Conversions” under “Measurement.”

Google Ads conversion action - How to Set Up Google Ads Conversion Tracking on Shopify

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Click “+ New Conversion Action” to start a conversion tracking project, then Click “Website.”

New conversion action - How to Set Up Google Ads Conversion Tracking on Shopify

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Enter the website name for your conversion tracking project.

Setup conversion tracking project - How to Set Up Google Ads Conversion Tracking on Shopify
Create conversion actions automatically - How to Set Up Google Ads Conversion Tracking on Shopify

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To monitor the monetary worth of each conversion kind, enter your conversion value. This assists you choose where to spend more or less on advertising to obtain more conversions based on this data and assess how important each is to your firm.

Create the conversion action adding value, click-through conversion window, etc.

Create and Continue.

Create and Continue - How to Set Up Google Ads Conversion Tracking on Shopify

You can now return to your Shopify and enable conversion tracking after completing the setup process in Google Ads. Here is how to do it:

Step-2: Get the global site tag updated with the Shopify theme’s code

  • Click Install the tag yourself when you get to the Setup stage of Google Ads.
  • Select the option best suits your needs from the Global site tag section. Your decision determines how much generated code is used.
  • Copy the global site tag (gtag).
  • Select Online Store in the Shopify admin. Open a different browser window and go there.
Add Gtag in Shopify - How to Set Up Google Ads Conversion Tracking on Shopify

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  • Click Actions > Edit code.
  • Open the theme. Liquid file.
  • If applying a global site tag for the first time, paste the copied tag between the <head> and </head> tags to apply to all your store’s pages.
  • Note: Search for it in your theme.liquid file and make the necessary changes to the site tag you’ve already installed according to Google Ads if you’re changing it globally.
Edit Theme.liquid file in shopify - How to Set Up Google Ads Conversion Tracking on Shopify

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  • Click Save.
  • Use the same method to remove duplicate conversion events from your Google Ads Conversion Tracking.
  • You may also write anything you want in the extra scripts text box. The Google Analytics script will be inserted there automatically if you leave it.

Now your store is linked to Google’s conversion tracking. You’ll need many hours to verify the conversion tracking tag display.

There is another easiest way where you don’t have to do so much of things, and our app, Google Conversion Pixel, will do it for you.

Setup AdNabu Tracking for Google Ads

After seeing all these, you might be thinking- how to set up google ads conversion tracking on Shopify easily?!

Google Ads Ad tracking app of AdNabu allows you to add a conversion code for your store without coding. Instead, you need to go along with these steps:

  • Install the app
  • Connect to your Google Account
  • Select your Google Ads Account

Track Your Google Ads Conversions Quickly & Accurately with Our Conversion Tracking App, πŸ‘‰ Install Now

Tips to improve your store conversion rate

To guarantee that your conversion rate is as large as possible, here are a few guidelines:

  • Learning who your visitors are and what they are can help you provide them with a better experience. This will help you decide which add-to-carts to show on your website.
  • Personalize the experiences of your site’s visitors based on your information about them. When they come to your store, this will enhance their shopping experience and help you understand what they’re interested in.
  • Give them incentives to stay longer on your website or add items to their carts to encourage them. Visitors may occasionally require a little encouragement to get going. One of the most effective ways to boost conversions is by providing discounts and promotions.
  • Ensure that your product pages are interesting enough to keep people on them. Having a terrific product is essential, but it isn’t always enough. There’s always a way to spice things up by adding a great description or images of your products.
  • Show your patrons that you care about providing them with the most significant purchasing experience by updating your website as often as possible.
  • Make sure that your online store is simple to use, so customers may rapidly locate what they are looking for. People can go around your site more easily if a search bar is at the top.
  • Verify that your website is compatible with all systems. You’ll lose visitors eager to wait if loading takes too long on specific devices.

Track Your Google Ads Conversions Quickly & Accurately with Our Conversion Tracking App, πŸ‘‰ Install Now

FAQs on How to Set Up Google Ads Conversion Tracking on Shopify

How do people promote their Shopify on Google?

When promoting your Shopify on Google search engines, target the right keywords and focus on providing high-quality content relevant to your niche. Use effective keywords throughout your site’s titles, descriptions, images (including product shots), and even within the source code of your pages. You can also create extra value for users through features like traffic exclusives or coupon codes. Finally, be vocal about YOUR business on social media platforms like Facebook and Twitter using strategically placed hashtags (#). These simple steps can increase traffic and engagement, leading to increased sales!

How do I add conversion tracking on Shopify?

Conversion tracking is a valuable tool that can help improve your website’s performance. It allows you to track the number of visitors that convert into leads or sales and can be combined with other marketing channels like email newsletters or social media campaigns.

To add conversion tracking on Shopify, create a new segment in your account called “Conversions.” Next, copy the codes for your desired conversion events from another tool such as Google Analytics and paste them into the “Conversion Events” field. Finally, set up an affiliate link within this field so that you will receive credit for any conversions generated through this channel.

What are the best ways to advertise your products on Shopify?

There are many ways to advertise your products on Shopify, and the best way depends on the development and your marketing strategy. The most common methods include paid ads, organic search engine optimization (SEO), social media marketing, email marketing, and display advertising.

Social media platforms like Facebook have become hugely important for businesses today because they provide an easy way to connect with potential consumers directly. Paid ads are usually more expensive but can effectively attract or upsell existing customers. Organic SEO is a technique that helps you rank higher in Google for specific keywords by improving the quality of your content and adding missing metadata tags.

Should I use Google ads in Shopify? Why or why not?

Google ads are an excellent way to bring more traffic and customers to your Shopify store. They can effectively introduce new products or services, increase sales, or draw attention to your store overall. However, there are some concerns that you should take into account before using Google ads with your shop: budget, target market, and placements.

What will happen if I do not enable conversion tracking on Google Ads?

If you don’t set up conversion tracking, you won’t know which keywords, ads, or campaigns bring in qualified leads. Since you can’t improve the performance of your campaigns, this is a missed chance. In addition, that makes it difficult to decide where to devote your marketing budget since you wouldn’t know where sales and leads come from.

How frequently should I track conversions?

You should begin tracking conversions immediately when a client is deemed a qualified lead or a sale. To assess which channels drive the most valuable traffic, you should keep track of your top traffic sources and conversions.

Conclusion about How to Set Up Google Ads Conversion Tracking on Shopify

Conversion tracking is the first step to identifying your new customers who are ready to make a purchase. So, there are lots of advantages that come with Google Ad Conversion tracking.

Track Your Google Ads Conversions Quickly & Accurately with Our Conversion Tracking App, πŸ‘‰ Install Now

However, you must set up the tool correctly to work optimally and deliver the best results. In this section, we shared several tips and tricks to ensure your customers get a quality experience when using your Shopify store.

We hope this blog gave you all the tools you need to start a successful conversion-based campaign in no time!


Karthik Ramachandiran is the SEO Manager at AdNabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, and Metafields. Karthik has a lot of experience in SEO and Content Marketing. Also, he enjoys exploring new ways to make content more effective for both readers and search engines.