How To Setup Conversion Tracking In Google Ads

Conversion tracking is critical for campaign success when using Google Ads. You can drive sales, leads, and engagement by importing your conversions directly into your Google Ads account.

How To Setup Conversion Tracking In Google Ads?

Several strategies are available to monitor conversions into your Google Ads account. You may use Google Analytics or Google Tag Manager. You may also directly set up conversions in your account using the Google Ads pixel.

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Table of Contents

What is Google Ads Conversion Tracking?

Google Ads Conversion tracking - How To Setup Conversion Tracking In Google Ads

Google Ads Conversion Tracking is a powerful tool that helps you to track the actions of users who have interacted with your ads. This can include clicks, conversions (whether leads or sales), and pages visited on your website resulting from those interactions.

The data collected through conversion tracking allows businesses to improve their online marketing efforts by understanding which type of ad is most adequate for driving ROI. Additionally, Google Ads Conversion Tracking gives insights into how people interact with your content and ads, which can help create better copywriting and improve the overall user experience.

Creating a piece of HTML code in Google Ads that you paste into the website on your site that consumers visit shortly after completing the conversion (such as an “Order Confirmation” or “Thanks for Your Email”) is what sets up conversion tracking entails.

Why Is Conversion Tracking Important?

Conversion tracking is essential for understanding your website’s performance and determining which modifications need to be made. For example, you can use conversion tracking to determine the following:

  • How many unique visitors are coming to your site?
  • What percentage of these visitors complete a desired action, such as signing up for an email list or making a purchase?
  • Which pages on your site are drawing the most attention?

Once you have gathered this data, you can make necessary changes so that your website continues to perform well. Conversion tracking helps boost traffic and generate more revenue from sales generated by those visiting your site.

What Does Conversion Tracking Help You Measure?

Conversion tracking in Google Ads is helpful for several metrics:

  • To track the number of conversions keywords generate.
  • To follow the number of modifications each ad generates.
  • To follow the number of changes each campaign generates.
  • The overall conversion rate of your Google Ads.
  • The cost per conversion.

How To Setup Conversion Tracking With Google Analytics

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In your Google Analytics account, you may build Goals and import them straight to your Google Ads account if you utilize Google Analytics for monitoring.

Step 1 – Link Accounts in Google Analytics

Select Product Linking and click on the ‘Google Ads Linking’ link from your Google Analytics account’s Admin page. Next, click the ‘New Link Group’ button to ensure that your accounts are linked.

Google Analytics - How To Setup Conversion Tracking In Google Ads

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By clicking on the ‘All Products’ link, you may ‘Adjust Link’ if necessary.

Google Ads - How To Setup Conversion Tracking In Google Ads

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Step 2 – Link Accounts in Google Ads

Go to the top bar and click on the ‘Linked Accounts’ link from the dropdown menu in your Google Ads account. You may then verify that your funds are connected from there.

link Accounts - How To Setup Conversion Tracking In Google Ads

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Step 3 –In Google Analytics, you can set up a goal.

Next, you’ll want to click on the Goals link on your Google Analytics admin page. You may then establish a new Goal in your Google Analytics account, which will be monitored.

Setup goal - How To Setup Conversion Tracking In Google Ads

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Every time someone purchases, checks their email, or visits your website’s thank you page, you can set a Goal.

There are four types of goals:

  • Destination
  • Duration
  • Pages/Screens per session
  • Event
Google Analytics Goals Description - How To Setup Conversion Tracking In Google Ads

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Step 4 – In Google Ads, go to the Conversions Page.

Once you’ve set up your target, you want to go to your Google Ads account. On the top toolbar, click on the ‘Conversions’ link and choose Tools & Settings.

Google Ads Conversions - How To Setup Conversion Tracking In Google Ads

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Step 5 – Add a new conversion and pick Import.

We’ll be using the import option to incorporate crucial activities into your Google Ads account, which is one of several ways to do it.

Import Conversions - How To Setup Conversion Tracking In Google Ads

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Step 6 – Choose Google Analytics

Since the Goal was just created, we’ll now link with the Google Analytics account and import the conversion into Google Ads.

Google Analytics Conversion import - How To Setup Conversion Tracking In Google Ads

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Step 7 – Import Conversion into Google Ads

You’ll be able to monitor significant conversions to your Google Ads campaigns once you’ve imported the conversion from Analytics.

Step 8 – In Campaign Settings, choose to optimize for conversion.

Open your campaign in Google Ads and select the settings you want. Then, on the left-hand side, click on your campaign’s ‘Settings’ link. After that, choose a specific conversion action from the list of Conversions in the ‘Conversions’ section.

How To Setup Conversion Tracking In Google Ads to the website

To get started, follow these steps:

You’ll need to perform the following before you can put a conversion tracking tag on your site:

  1. In your Google Ads account, create a conversion action.
  2. Have the power to edit your website.
  3. Recognize the conversion page on your website.

Step-1:Log into your Google Ads account.

Login to your Google Ads account.

Step-2:On the page’s top right-hand corner, click the Tools icon.

Go to β€œTools and Settings” and select β€œGlobal Site Tag”.

Global Site tag - How To Setup Conversion Tracking In Google Ads

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Step-3:Paste the global site tag code(snippet) to the top of your website’s page or the landing page.

Global site tag - How To Setup Conversion Tracking In Google Ads

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Step-4:Publish your revised page on your website after you’ve saved it.

Step-5: Now that you’ve finished setting up your account, you’re ready to track conversions in Google Ads!

Conversion Status - How To Setup Conversion Tracking In Google Ads

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Step-6: Lastly, you can go to your website to ensure that your Google Ads conversion tag(conversion id and conversion label) is firing on your Thank You page or your Confirmation page.

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How To Setup Conversion Tracking In Google Ads with Shopify

You’ll need a Google Analytics account for your Shopify store and a Google Ads account to start.

Step 1 – Integrate Google Analytics to Shopify

Go to your website’s Preferences page by clicking on the Online Store link in your Shopify Admin section. Afterward, you should click the “Use Enhanced Ecommerce” box and fill in your Google Analytics Tracking ID.

On your Google Analytics Admin page, click on the ‘Tracking Info’ link and then click on the ‘Tracking Code’ link from the dropdown menu to show you your Google Analytics Tracking ID.

Step 2 – Add Google Analytics ID in the Shopify

Next, click on ‘Enable E-commerce and ‘Enable Enhanced Ecommerce Reporting’ on your Google Analytics Admin screen.

When you go to the Conversions > Ecommerce > Overview report, clicking on these settings will track Transactions and Revenue into your Google Analytics account.

Google Analytics tracking - How To Setup Conversion Tracking In Google Ads

Step 3 – Link your Google Ads account and Google Analytics reports.

You need to link the Google Analytics account to import your Transactions into your Google Ads account. To check that your funds are connected in Google Analytics, go to the Admin page and click on Google Ads Linking.

Make sure your accounts are linked in Google Ads by going to your Tools & Settings menu and clicking on Linked Accounts.

Link group - How To Setup Conversion Tracking In Google Ads

Step 4 – Add a New Conversion in Google Ads and Import it from Google Analytics.

Go to your Tools & Settings page, then click on the Conversions link in your Google Ads account. To add a new conversion, you’ll want to click on the plus-sign.

Import conversions - How To Setup Conversion Tracking In Google Ads

Import the conversion from Google Analytics first before importing the conversion.

From your Google Analytics account, import the ‘Transactions’ report. Your transactions will be tracked in your Google Ads and Google Analytics accounts once you’ve done that.

Step 5 – Choose the Conversion Settings

Ensure your campaigns track Transactions by setting “Include in Conversions” to Yes. You may also track conversion value into Google Ads by selecting the option to ‘Use the value and currency from Analytics.

After you finish this step, you can now design Google Ads campaigns to boost conversions for your Shopify site.

Instead of adding ID and linking Google Analytics, we have an app called Google Conversion Pixel.

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AdNabu’s Google Ads conversion tracking app allows you to implement a conversion code for your store without the need for any coding. You simply need to follow these steps:

  • Install the app
  • Connect your Google Account
  • Select the Google Ads Account (if you have multiple)

FAQ on How To Setup Conversion Tracking In Google Ads:

How do I enable conversion tracking in the Google Ads editor?

To enable conversion tracking:

  • First, open your Google Ads editor and select the ad unit from which you want to track conversions.
  • Next, click on Settings near the top-right corner of the interface. From here, find Conversion Tracking and toggle it on.
  • Then fill out the necessary details, including your campaign name and target audience (i.e., website Visitors). Finally, hit Save Changes to finish up!

How are Conversions counted in Google Ads?

To calculate conversions, Google uses “clickthrough rate” (CTR). This measures how many clicks on ads result in people engaging with them and taking action.

The higher the CTR, the more effective your ad was at driving traffic and leading through to conversion goals.

It’s the number of conversions you’d have recorded if you’d used the “every conversion” option divided by the number you’d register using the “one conversion” option.

How to set up Google Analytics conversion tracking?

First, create a new account on Google Analytics and activate it by clicking the “Conversions” button (on the main dashboard page) to set up conversion tracking. Then, add a profile field for each lead or sale you want to track.

Next, add relevant code to your website’s pages where conversions occur (such as forms or checkout processes). When someone completes a conversion process, Google will automatically record that information in your GA account.

Moreover, you can also use custom reports to get detailed insights into how different aspects of your site affect conversions.

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Conclusion on How To Setup Conversion Tracking In Google Ads

Now that you know how to set up conversion tracking in Google Ads, it is time to start making the most of this feature.

You can now start measuring what drives customer engagement with your e-commerce store and improve conversions by pursuing the tips we shared in this post. By setting up conversion tracking on your website right away, you will soon understand why some of your customers were leaving without converting and prepare better strategies for improving traffic quality and lead generation through ads.

Author

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.