How to Test Google Ads Conversion Tracking

How to Test Google Ads Conversion Tracking?

Testing Google Ads Conversion Tracking is essential to running a successful digital marketing campaign. Not only does it help you keep track of the performance of your ads, but it can also help you identify potential areas for improvement.

In this article, we will guide you through the process of testing Google Ads Conversion Tracking, from setting up your account to tracking your conversions.

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How to Test Google Ads Conversion Tracking?

Check your tracking status from your Google ads account. 

Check the status of a specific conversion action you’re monitoring in your Google ads account immediately.

Your status can be:

#1: Recording Conversions

That means the tag is working.

Recording Conversions - How to Test Google Ads Conversion Tracking

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#2: No recent conversions 

That implies no modification has occurred in the last seven days. Consequently, it necessitates specific data. 

No Recent Conversions - How to Test Google Ads Conversion Tracking

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#3: Unverified 

As a result, conversion analytics are not functioning. Your page isn’t converting, or your tag isn’t being validated. 

Unverified - How to Test Google Ads Conversion Tracking

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How to fix the Unverified status?

It means your conversion action is not working, and you’ll need to fix it if you notice the Not verified status.

It usually takes around 24 hrs for conversion tracking to start working, but if the “Unverified” position has been directed for more than 24 hours, then-

You can confirm that the conversion tracking tag is on the right page and check your label by following the steps below after you (or your website administrator) install it.

If you’re having trouble with Google Tag Manager configurations or have questions about deploying the Google Ads conversion tracking tag, see Troubleshooting problems.

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If you want to learn how to implement conversion tracking tags directly on your website, follow the steps below:

1. Assure that the tag is on the right page

Go to the conversion confirmation page on the website where you’re collecting conversions. After they complete a conversion, such as after making a purchase or signing up for a newsletter, that’s the page consumers see.

You may choose View Page Source from the menu that appears when you right-click on a web page in Google Chrome. The page’s source code should be examined. In other browsers, the steps will be different.

The next step is to look for the conversion tag code. You’ll get a comment tag that says <!– Event snippet for the conversion page for Action name –> when the tag was successfully inserted. The name you entered in the “Action name” field should be the one you use in the Action name. You may need to consult your developer for help.

Proceed to the next step if the tag is found on the page. You or whoever maintains your website will have to go through the conversion tracking setup process and add the tag if the tag is not on the page.

2. Verify the tag

Checking that your conversion tracking and tag are working correctly is straightforward with one of these options. The other option needs you to click on your ad, and you’ll be charged for the click. It is best to use one of the first two options.

See the “Using Debugging Tools” section below if you’re familiar with website code. We will show you another way to verify conversion tracking without costing you a click.

Use Tag Assistant

Tag Assistant is a free Chrome plugin that scans Google code snippets on any website in real time. It’ll provide you with information on the issues identified, advice on how to fix them, and possible ways to enhance your code. For more details, visit Tag Assistant on downloading and installing Tag Assistant via the Chrome Web Store.

Hold until conversion to show up after some hours

Wait for the conversion to be seen in your Google Ads account if you know that a click on your ad has resulted in a conversion, and you know that the click occurred after you activated conversion tracking.

Wait for your conversion to appear on Google Ads after completing a test conversion on your site: 

Find one of your current active keywords on Google and click on your ad. After that, you may do a test conversion on your site. After completing the conversion, it’ll be visible in your Google Ads account within the next few hours.

By clicking Campaigns on the page menu on the left or clicking the “tool and settings” in the upper right corner of your account, you can view conversions in your Google Ads account after following the steps for one of these options.

Check the Hardcoded version of the tags.

Are you guys using tags that are hardcoded? The labels must be checked on every site page if you have hard-coded the tracking code or your developer has done it. After that, ignore the following steps.

If you haven’t done so already, check the source code (by clicking on the mouse and going to “view page source” or CTRL+U) on the webpage where you added the tracking codes.

View Page Source - How to Test Google Ads Conversion Tracking

In the header area of your page (press CTRL+F), type in the search box “Google ads’ Global site tag” or “Event snippet tag.” See if you’ve done it right. Is it in, or is it out?

Only certain pages utilize certain tags. As a result, you should know which calls to action are being tracked by which tags are on certain pages.

Global Site Tag - How to Test Google Ads Conversion Tracking

Testing Google ads Conversion Tracking by Using Chrome extensions

Using Google Chrome extensions is one of the simplest ways to check whether or not the Google advertisements conversion tracking is functioning.

Set up the Tag Assistant

We’ll utilize Tag assistant, one of the most widely used extensions, from those expansions.

To access the extension, install it and then pin it to the top right corner of your browser.

Tag Assistant - How to Test Google Ads Conversion Tracking

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  1. Now, click on the page you want to browse tags on.
  2. Enable the extension by clicking on it and then pressing the option.
  3. Later, reload that page again.
  4. It should display all of the tags you’ve applied to that page.
  5. Inside the Tag helper icon, you may see how many tags you have.
Google Tag Assistant - How to Test Google Ads Conversion Tracking

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Inside the Tag assistant plug-in, there are several colors.

#1: Red color:

The red color of the tags indicates tags that have severe problems and must be repaired. You may hint at what to do by clicking on the tag’s uppermost point. 

#2: The yellow color:

As a result, it has some flaws. That might be a severe issue for you, or it might not. 

#3: The blue color: 

Offers some advice on how to proceed. You can see what adjustments are possible by clicking the tag. It is usually best to pay attention to it. 

#4: The green color:

The tag is functioning correctly and has no issues; therefore, the tag is working.

There are chrome extensions available that don’t need any coding or tags 

Setup AdNabu Tracking for Google Ads

Google Ads Ad tracking app of AdNabu allows you to add a conversion code for your store without coding. Instead, you need to go along with these steps:

  • Install the app
  • Connect your Google Account
  • Select the Google Ads Account

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Features of AdNabu’s Tracker for Google ads and FAQs relevant-

  1. Should I manually create a conversion pixel? -No. There is no need to add manually. AdNabu will automatically create the pixel.
  2. What happens to the old pixels? – If you have added them manually in your store settings, please disable them.
  3. Are there any coding requirements needed? – There is no coding requirement. Addin conversion pixel is as easy as installing the app. There are no additional steps involved.
  4. What are the prerequisites for using this app? – You need to have an active Google Ads (AdWords) account
  5. Does this app support multiple Google Ads accounts or an MCC account? – Yes. We support numerous Google Ads accounts & MCC accounts.
  6. I see a blank screen after installing the app. What can be the reason? – If you have an ad blocker installed, kindly pause it and check.
  7. Do you support Enhanced Conversions – Yes! We can track enhanced conversions as well.

Not knowing what to track

Before embarking on a campaign to track meaningful conversions, it’s a good idea to step back and review your customer journey. Your ideal consumer isn’t likely to convert immediately after visiting your site just once from an ad if you have a longer sales cycle or offer a more complicated product or service.

You may need to develop activities for prospective clients to participate in. Now, this isn’t always directly synonymous with making money. However, by taking these steps, you can move your prospects down your funnel and eventually convert them into consumers.

There is no conversion data, and the conversion rates are low.

We know right away that there is some form of action being tracked if the conversion data just appears to be somewhat low (rather than completely zero across the board). You can check your change history to double-check any improvements you made to the account that may have resulted in a performance slump.

New landing page, old tracking set up

Unless it redirects to an old thank you page or circumstances similar to that, it’s unlikely to have your old tags on it if it’s a new page.

FAQ on How to Test Google Ads Conversion Tracking:

How do I track Conversions on Google Ads?

You must create a conversion tracking campaign and implement the Ads Conversion Tracking script to track conversions on Google Ads. This simple tool will help you measure the number of leads or sales that result from your ads and provide you with valuable insights into how best to continue optimizing your campaigns.

The script tracks user behavior, including clicks, impressions, and clickthrough rates (CTRs) across different ad platforms such as YouTube, Display Network (Display), Shopping Campaigns, organic search results pages (SERP), AdWords Expressions for Custom Categories accounts only, etc. so that you can identify which channels are generating the most value for your business.

How can you check your conversion tracking is working?

Several ways to check conversion tracking include using Google Analytics, Hotjar, Mixpanel, or Clickfunnels. Whichever solution you choose should allow easy access to detailed reports on everything from clickthroughs and visitor demographics to online conversions and spending habits. In addition, by monitoring these statistics regularly, you can dial in your efforts until they reach their full potential!

How do I see Google ad conversion time?

You need to install and use a Google Analytics account to see Google ad conversion time. Once you have an account, go to your website’s “Conversions” reports and select “Google Ads.” You can see the amount of time for different ads (text links, display ads, etc.) to generate leads or sales. These details can help you optimize your campaigns.

Does Google Ads automatically track Conversions?

No, Google Ads does not automatically track conversions. Instead, you will have to set up a conversion tracking code to measure the success of your campaigns and determine how much money you’re making from them.

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Conclusion About How to Test Google Ads Conversion Tracking

So, the only way to know whether conversion tracking is working is to go through some troubleshooting steps. These are listed above, but you can consult a professional if they don’t work. Most of the time, such a solution can resolve Google Conversion Tracking issues.

If your campaign isn’t currently running yet and you want to test it on accurate conversions, then make sure that all the ad copies meet Google’s standards before launching the campaign!


Karthik Ramachandiran is the SEO Manager at AdNabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, and Metafields. Karthik has a lot of experience in SEO and Content Marketing. Also, he enjoys exploring new ways to make content more effective for both readers and search engines.