How to Setup Shipping in Google Shopping Feed?

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Google shopping shipping settings

“+ shipping extra” or “excluding shipping charges” is perhaps one of the sorest notifications to notice while we are checking out of an online store. Yes, the term ‘shipping’ is an eyebrow-raising term that has been one of the most significant reasons behind online shoppers abandoning their cart. To put it in perspective, over 25% of buyers drive away from online stores due to abrupt shipping costs.    

Being one of the significant reasons behind cart abandonment, aren’t your shipping settings a concern when you are the owner of an eCommerce store? We’re sure it is, and you must have knackered on how to deal with this situation.

The good news is, you can improve your cart abandonment issues by fixing the shipping settings over your Google Shopping feed. Yes, that’s possible!  

While they might seem like a standard-setting in the Google shopping setup process, that’s not the case. Google asks your preferred shipping settings when you are in the final stages of completion of your eCommerce store. Considering the potential that it has, we are quite sure that you won’t want to take a chance with it.

Interestingly, that’s not it. Your shipping settings also impact the other integrated platforms like Google features, including platforms like free product listings, Shopping ads, and Buy on Google. 

Now that you understand the importance of shipping, we are quite sure your next question is “How to set up shipping in google shopping feed?” or maybe how to ensure that your shipping settings are accurate and up-to-date.

Whatever the case be, we have you covered over this one!

Let’s get started!

What are the Shipping Settings of Google Shopping?

Before you get started with the process of setting up your shipping, it’s essential that you understand the different types of settings that the platform provides you with. 

Listed below are all the different shipping settings you are provided with when selling your products via Google Shopping. Let’s check them out:

The basis on how you want to charge your customersShipping optionAdvantages
When shipping is free for certain rangesPrices of products are fixedThis set comes in handy and is easy to set and access.
When the shipping rates are the same for all ordersFixed-rate of products You eliminate the factor of setting up varied costs around different products.
Shipping differs over different carriersThe rate of carrying, besides the weight and different attributes around the product (applicable for the US, DE, and AU)Under this setting, the different rates are calculated automatically (around the normal rates of carrying). When you select this shipping setting, your rates change as per the carrier charges
Your shipping prices are a defined percentage of the total costA total percentage of the cart valueThis setting is simple and is easy to access and maintain, shipping rates differ with a price.
When you exclude a product group from delivery in your shippingThe product is shipped for freeAllows you to exclude the products on which you don’t want to charge shipping services.
When you want to charge shipping on an individual productWhen you select the “shipping” attributeYou can easily override the account settings to provide individual shipping rates to products.

While these were some of the most common shipping settings to choose from, there’s one shipping option that is different. 

When you decide to add your shipping costs over factors like weight, price, or size, you need to add all the relevant information around the product data.

Confused? Have a look at the box below:

Product DetailsAttributes to be used When to include
Weightshipping_weightTo add weight-related shipping
Dimensions shipping_length, shipping_width shipping_heightTo include a dimensional aspect in your shipping settings
Varying costs for shipping of a product groupshipping_labelTo define a group of products under the shipping setting
Varying times of transit for a product grouptransit_time_labelTo specify the transit times of different product groups

Tip: Remember, always make sure to match or overestimate the shipping costs you submit to the Merchant Center compared to the expenses you charge on your website.

When to Use Shipping Settings in Google Shopping Feed? 

To use the shipping settings, you are required to configure those settings over your GMC. However, it should be noted that these shipping services are to be paired to all product groups or as individuals by implying the shipping_label attribute. 

Similarly, when vendors allow buyers to select from different services for the shipping of their products around the same area, Google Shopping calculates the least rate on shipping over that specified product and displays rates accordingly.

Let’s understand the same with an example:

Your eCommerce store comprises a product that provides free shipping to products that are priced over $100 and some other product charging a shipping rate that is calculated by the carrier. Under this situation, the algorithm of Google Shopping shows shipping as ‘free’ for the products that are sold above USD 100.

Tip:

Keep in mind that for free product listings and Shopping ads, the prices configured using the shipping attribute will override these settings.

Use the ‘suggested shipping’ option when you have to use account-level shipping services over your store. 

How to Set Up Shipping in Google Shopping Feed? 

To begin setting your Google Shopping feed shipping settings, start by curating a fresh shipping service. To build a fresh shipping service, reach for the ‘Shipping and returns’ section under the ‘Tools’ menu of your merchant center and click on the ‘+’ icon to create your shipping service.

Listed below is a walkthrough of the steps that you need to follow to add shipping to your feed successfully:

Step 1: Setting up the business services 

  • Under this section, start by giving your shop a name. While you are naming your service, remember, every service name needs to stay unique around the suggested service area.
  • Mark the service areas around which you deliver & purchase your products. Your service area needs to be identical to the country that is being targeted and is listed on the product feed and has nothing to do with the shipping or where the main business runs. Moreover, your service area option should have one country, while Google allows you to select multiple countries.
  • Choose the local currency applicable in the selected area and the country present on the google shopping feed. (If your currency differs from the service area, Google may disapprove of your items.)

Now that we have selected the designated area and the currency for payment, it’s time to set the estimated delivery time for our product shipping.

Step 2: Time of Delivery 

Option 1: under the delivery time is the “Order cutoff time.” Under this option, you need to select the hour of the day under which the orders need to be placed to start processing for that exact day. 

Once done, you need to click on the dedicated time belt for your local region. 

Example: When you choose a time slot of 01:00 AM EST, the orders received under that time slab will be processed on that same day. However, for the orders received after 01:00 AM, they will start to process in the following business day.

Option 2:  the “Handling time in business days,” requires you to decide the last days that will be required to process a given order. Post this; you are required to fill the maximum days it might take. 

Tip:

  • If your business can process the orders in precisely the day ordered, you need to input your least handling time as “0”. 
  • Select days in a custom format to use the customized factors around the different range of days for order processing.

Option 3: “Transit time,” you are required to input the possible business days the shipping could take (for example, say 3-5 days). While your exact delivery day may vary, it provides the buyers with the estimated time their products will take to reach them. 

Further, you can also select individual days when your shipping services are eligible. You can do the same by using the pull-down menu to mark the day’s range (for example, Tue-Thu, Sat-Fru). This option helps buyers understand the total days that the product might take in transit. 

Once you have finalized all the settings over the transit, it’s time to complete the setup with the third step in Google Shopping feed shipping settings

Step 3: Shipping rate

Under this menu, Google Shopping requires you to complete the shipping rate setup.

1. To Use Delivery Zones for Your Shipping 

i. Range the time taken in transit for delivery zones
  • Navigate to “Delivery time” under the shipping service table and click on ‘more transit times.’
  • Once there, click on the ‘Add destination’ button.
  • Post the click, select your zones for delivery, followed by setting the initial and maximum time taken in transit.

In case you haven’t selected a zone for delivery, you can always create a new one!

ii. Segregate rates on shipping around delivery zones
  • Navigate to the “Shipping rate table” and click on the ‘add dimension’ option.
  • Select your destinations based on pin codes.
  • Select your shipping cost based on the selected delivery zone

2. Shipping Rate Options

i. Fixed-rate 

The ‘Fixed-rate’ option might be a viable shipping solution if your shipping charges are fixed for items in the store, including the shipping amounts for every order in a given price range. 

To select this option:

  • Click on ‘Fixed rate’ when you are selecting your desired option of shipping 
  • Enter the desired amount. (Enter “0” if you ship products for free)
ii. Different rates for Carrier ( DE, AU, UK, and the US only)

You should opt for the ‘Carrier rate’ option when you decide to charge rates based on the carrier. This way, your visitors will see the dimensions upon which the rate of different products are set (weight, postal code, location, among others). 

Therefore, when you are using such dimensions for determining your shipping rates, ensure that you submit shipping, weight, and the other dimensions (shipping_length, shipping_height, shipping_width) within the selected product data.

Tip: Ensure that the selected products covered over a given carrier are selected over the desired options. Also, keep an eye on the carrier for securing information around the weigh and size limits of shipping.

To set the same: 

  • Select the Carrier rate when you are selecting the shipping option.
  • Once you have clicked the carrier rate, choose the rate table for a given carrier with which you would like to proceed.
  • In the case of Carrier service, click on the carriers that support different service areas.
  • Input the pin code of the origin.
  • Post the input of postal code, your rate of carrying will be highlighted with the carrying service’s name, which can be customized.

Once you have followed the steps, the revised carrier rates will now be present to be viewed in the given table that presents the different carrying rates.

iii. Shipping by a percentage of the order total

You can use this shipping option if your shipping cost equals some percent of the total order value. The results of this option will be that users will view shipping costs as an aggregate percentage of their overall value of the order.

To use the percentage option, click on ‘Percentage of order total’ and enter the desired percent input.

iv. Link subtable (when you want to add three or higher dimensions)

This option might come in handy if your shipping charges are an output of three or extra dimensions. This option allows you to add an individual sub-table for every cell. 

To use the subtable linking option:

  • Click on the “Subtable” option when asked to click on the shipping option.
  • Either you can select an existing table or choose the table option for creating a fresh table.
  • Under the “Table name” option, add a name to the recently created table.
  • Now, click on the desired dimensions that you want to add to your shipping, followed by shipping ranges and options.
  • Once done, click ‘Continue’ to finalize your settings.
Google shopping feed shipping settings
v. Unshippable Products 

When you are running an eCommerce store, it’s natural to have products that can’t be shipped to far off places, and Google Shopping allows you to execute the same in your settings. 

To do the same, you can click on “affected products” to exclude the items from a dedicated shipping configuration. However, to improve the level of precision around the excluded list, select “No shipping” as your option. 

Now, chances are that you might want to segregate it even further and exclude products by order value, weight, or destination. Interestingly, you can differentiate product shipping on that as well. Have a look:

Remove products by value or weight

  • When you finalize the shipping cost, select the desired weight dimension (+Add item weight > Input in kg).
  • Select the desired weight range (0.01 kilogram to 10 kilograms).
  • Click on the “No Shipping” for your shipping option.
  • Press the + Row to include extra weights.

Remove products by areas (Australia, United States, Japan, Argentina)

  • Click on the location dimension (+ Destination) with a postal code when you are selecting a product.
  • In case you have clicked the ‘+ areas by the state ‘(in case of the United States or Australia) or ‘+ Areas by prefecture,’ you need to click on a specified area and check “No shipping” for your option. You can click on the + Row to include regions.
  • In case you select + Destination using pin codes (the United States and Australia):
  • Choose an existing zone for delivery or prepare a new setting and save.
  • Once done, select ‘No shipping’ as your preferred option for shipping.
  • In case you want to include extra regions, add more Rows.
vi. Delivery zones ( FR, AU, and the US only)

In case you are setting up your delivery zones, confined to AU, FR, or the US, we suggest you collect a group of locations and build a list of custom regional locations and then select them to set your shipping options.

vii. When shipping around multiple countries

When you decide to sell your products around global platforms, you need to use the multiple country shipping options with the desired currency for shipping cost. 

However, in a situation where you select the zones with a different shipping currency, the costs for shipping will be converted into the currency of the selected area.

Remember, when shipping in multiple countries, you can’t calculate:

  • Shipping rates based on destination
  • Transit times in advance
  • Cutoff over holiday shipping
  • Collection points to delivery

Selecting the multiple countries for your shipping marks the end of the process for setting up your Google Shopping feed shipping settings. It’s time that you check out your shopping costs!

Step 4:  Evaluate the Cost of Shipping

Now that you have completed the setup, it’s time to evaluate the cost of shipping and the taxes highlighted around your product listings and ads. Besides the shipping, you can also check on the break-down of the costs and their source. 

To access your shipping cost information:

1. Reach out for ‘Products’ under the menu, followed by ‘All products.’

2. Check the different details around the product by clicking on the product title.

3. Scroll down and review the info around shipping and taxes.

If you are allowed to put up individual rates of shipping, calculated on destination (Japan, France, or the US), you will have to input the destination for shipping to check the shipping price. On the other hand, you will get a country-wide rate for all the other countries.

Conclusion

Now that you have understood all the crucial aspects around setting up your shipping settings around Google Shopping, here’s a quick summary:

  • Over 25% of buyers drove away due to abrupt shipping costs.
  • Google asks your preferred shipping settings when you are in the final stages of completion of your eCommerce store. Considering the potential that it has, we are quite sure that you won’t want to take a chance with it.
  • When vendors allow buyers to select from multiple shipping services for products around the same area, Google Shopping calculates the least shipping rate over that specified product and displays rates accordingly.
  • When you decide to sell your products around global platforms, you need to use the multiple country shipping options with the desired currency for shipping cost. 
  • You should opt for the ‘Carrier rate’ option when you decide to charge rates based on the carrier. This way, your visitors will see the dimensions upon which the rate of different products are set. 
  • Once you have configured all the settings, it’s essential to check your settings and observe the shipping and tax calculation over groups & individual products.

All the best with your Google Shopping experience! 

About the author

Karthik Ramachandiran

Helps Shopify stores to easily set up their Google Merchant Center & Create Google Shopping Feed with a few clicks & without any errors & run Google Ads.