Google Shopping Feed is the ultimate cluster of all the relevant information displayed over your Google Merchant Account. Later, this feed is used to execute multiple operations levels, allowing you to improve your sales and revenue. Now, this is something that we all know about the platform.
However, what should you do when you want to have an eCommerce store generated via Shopify? Is it an intelligent solution to update multiple feeds over your Shopify store and later update it over your Google Shopping?
No, right? We all want to look for a solution that will help us execute operations over both platforms without updating feeds in multiple places. Interestingly, Shopify’s Google Shopping feed is the right platform to help you with that. This article walks you through the creation of the Google Shopping feed and integrates it into your store. Let’s get started:
What is Shopify’s Google Shopping feed?
Shopify’s Google Shopping feed is a channel that serves as a link between your store and the Google Merchant Center. This feed syncs your products and all their relevant information, allowing you to update all your product listings without going through the trouble of uploading the same feed over two individual platforms (Shopify feed and Google Merchant Center).
However, if you want to create such campaigns within Shopify, you need to connect your Shopify store to your Google Ads account.
Why you need Shopify Google Shopping integration
Let’s think it this way, would you like to re-work on the same feed for both your Shopify and Google Shopping? Though Shopify is an excellent start to your eCommerce venture, you’ll have to seek help from Google’s search engine to display your Ads over the SERP.
When you integrate Shopify Google Shopping Feed, you can access the following benefits:
- Google re-directs potential customers directly to your Shopify store.
- Better optimization of your product feed for improved revenue.
- Cost-effective method of Ad spends.
- Real-time analytics for better operations.
How to send Shopify product data to Google Shopping Feed
Now that you understand the need to integrate your Google Shopping with Shopify, you need to have a walkthrough of all the basics required to develop a Shopify product data that is compatible with Google Shopping feed. Interestingly, there are two ways involved in the process, they are:
Manual creation of your feed
You can go for the manual process if you don’t have a vast inventory of products that need to be uploaded to your product feed on Shopify. This process is simple; all you need to do is include all the details around products, aligning to Google’s product specification.
Create your Shopify product data Automatically
Under the automated method of feed creation, you can use some third-party applications to do the work for you. These applications crawl your store and gain all the relevant information, filling up the feed automatically. This method is a good option when you are dealing with a wide variety of products in your feed.
Now that you know the two processes let’s look at the process of feed creation in detail.
Manual creation of Shopify product data
When you are creating Shopify product data for your Google Shopping feed, everything breaks down to feeding your Merchant Center with the right information around your eCommerce store. You cannot rank your products or even index them if you have not created your feed as per Google’s guidelines.
To curate a manual data feed for your Shopify store, you must create a feed template file that can either be in a tab-delimited text or XML format. Let’s have a look into the steps of creating a manual feed:
Input your SKU product variant as required ‘Id’
This attribute requires you to submit the SKU that denotes the product variant. This id uses special ‘Unicode’ characters that should remain similar to every similar product you are selling across multiple geographies. However, in a situation where you no longer sell a given product, it’s best that you discard the used id and avoid using it for any new product.
Select your ‘Product Title’
One of the most important attributes that are required to create a feed, the Product title, plays a significant role in determining your sales. It is similar to the title that you use on your page.
Here are a few takeaways that you should not miss:
- Use the brand attribute.
- Ensure that you use relevant keywords in the title.
- For products that include different variants, try defining them via their model, color, size, and specific identification.
- Avoid using pipeline symbols or hyphens in your title.
Use a definite ‘Product Description
Similar to the title attribute, product descriptions are also a significant part of your Shopify store. These short descriptions of your product help you signify the important aspects of your product. Similar to the title, the keywords used in your product description, allow Google to understand the search query that will be relevant in indexing a product or service.
There are certain key aspects that we think you should consider using in your Google Shopping Ads:
- Push all the necessary keywords in the first half of your description.
- Keep it short and crisp, don’t write paragraphs after paragraphs, and try to include a back-story. This way, the potential buyer will lose interest.
- Don’t try to mark your products by using absurd descriptions to your description. Be a smart E-vendor, don’t try to promote your brands with outside links and promotional texts.
Select your page products Link under the ‘Link’ attribute
The link attribute is your store’s direct gateway to the landing page. The product page link allows you to add a landing page to your store. However, you need to ensure that the landing page carries a domain that has been verified by Google and begins with either HTTPS or HTTP.
Select variant or product image URL marked as ‘Image link’
The image link is your product’s URL, used to highlight a product’s image or its variants. When you use the image URL, ensure that the URL takes you directly to the product’s main page.
Here are certain requirements that you need to ensure before you link it to an image:
- The link provided for the image should land on your product’s main page. The provided link should comply with your HTTP or HTTPS security and align with RFC 1738/RFC 2396, to be crawled by Google.
- Display your products accurately in the image and its technical aspects as well.
- Your image shouldn’t be carrying any promotional text, watermark, or logo.
- Your images should be of high quality and have a white background.
Select the Price of your products
The price attribute requires you to input the prices that you would like to charge for individual products. However, when you mention the price units, you need to ensure that a given product’s price (within the selected currency) needs to be rounded off to two decimals.
- A majority of the eCommerce markets are sensitive to price. Therefore, you need to ensure that you curate a proper pricing strategy before finalizing the range or price of a product.
- Ensure that the price of suggested products is similar for both the landing page and your site.
Name your brand under the ‘Brand’ column
One of the most significant aspects for the identification of a brand, this attribute requires you to ad the vendor’s name to the product. However, if you are an individual seller with your own brand, you can add that too. On the other hand, if you don’t have a vendor or seller name, include the supplier or manufacturer name.
Select the barcode of the variants under the ‘GTIN’ attribute
The GTIN attribute or the Global Trade Item Number is a necessary code that needs to be included in every product you are trying to sell. However, when you add GTIN numbers, ensure that you don’t leave behind any space and follow the GS1 guidelines.
Choose the Availability
This aspect of your feed allows you to determine whether a product is available or not. This way, your buyers can have an idea of the product that allows them to finalize a purchase. You can use both ‘out of stock’ and ‘in stock’ or ‘preorder’ to assure availability.
Here you need to mention your product is refurbished, brand new or used.
Creating Automated Feed for Shopify
Coming to our second option for creating a feed, you can use the automated feed setup if you deal with thousands of products that come in hundreds of varieties.
Including all the individual items in your feed can be a straining task; therefore, using a third-party application like the Goggle Shopping Feed app by AdNabu will help you automate the process of data feed creation.
AdNabu’s Google Shopping Feed application helps you create and optimize your feed, ensuring maximum chances of success with your Shopping Ads campaigns.
Listed below are the steps that will help you in creating an automatic Shopify product data feed, with the help of AdNabu’s Google Shopping feed application.
- Step 1: Integrate the AdNabu Google Shopping Feed app on your Shopify store and sign up to the platform.
- Step 2: Connect Google Shopping Merchant center to your Shopify store.
- Step 3: Accept and provide the application with all the necessary details to this app, allowing you to sync your feed data to Shopping Ads.
- Step 4: Review the feed that the application has generated.
Frequently Asked Questions about google shopping feed Shopify integration
How do I add Shopify products to Google Shopping?
Google Shopping feed Shopify integration is easy; you need to follow the suggested steps for the same.
- Step 1: Navigate to the Sales Channel from your Shopify’s admin panel and then click on Google.
- Step 2: Once you are there on the overview page, it’s time to click move to the Product feed section.
- Step 3: Click on the suggested links, besides your product status, to understand and view all your products in the bulk editor.
- Step 4: Select the edit option on Google fields.
- Step 5: Save your settings.
How do I integrate with Google Shopping?
To integrate Google Shopping with your Shopify admin, you need to move to your store’s sales channels section and click on Google. Once done, you need to click on the ‘Connect Google Account’ option and use a new or an existing Google account.
The last step in the process requires you to allow Shopify to access the information present over your Google account. Once you have reviewed your Google Shopping feed Shopify integration settings, it’s time to save it.
What is Google Shopping on Shopify?
Shopify’s Google Shopping is a channel that allows you to sync your Google Shopping channel to your Shopify store. This way, you can easily sync your products and all the relevant information around them without creating two separate feeds for the platform, i.e, Google Shopping and Shopify.
Where do Google Shopping ads appear?
Google Shopping Ads appear at the top of the SERP (Search Engine Result Page).
Now that you know and understand the different aspects of creating and integrating your Shopify Google Shopping feed, we’d like to wish you all the best for your eCommerce store’s success. We hope you find all the possible answers you were looking for when you started reading the article!