How to add Etsy products to Facebook shop

How to add Etsy products to Facebook shop?

If you’re wondering how to add Etsy products to Facebook shop, this article is for you! By following the steps in this article, you’ll be able to integrate Etsy products into your Facebook shop easily and quickly. Not only that, but you’ll also be able to keep your customers updated on the latest products from your favorite Etsy shops. 

Whether you’re new to Etsy or looking to take your business to the next level, this guide will show you how to add Etsy products to your Facebook shop. We’ll walk you through the process step-by-step and teach you the best ways to market and sell your products online. Ready to get started? Let’s get started!

What is Etsy?

Etsy - add Etsy products to Facebook shop

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Etsy is a popular marketplace where countless people connect to make, sell, and buy innovative products worldwide. On Etsy, you can sell items related to Handmade products, Vintage, and Craft supplies.

Etsy operates as a direct-to-consumer platform, meaning buyers can purchase products from Etsy without going through a third-party seller. Etsy offers an interface that makes it easy for buyers and sellers to connect. Its main aim is to push for a positive change in small businesses and independent artists.

Etsy offers handmade products that are often more unique or special than those found elsewhere. And because buyers and sellers are connected through the Etsy community, you’re sure to find someone who wants what you have for sale.

With over 2 million active members worldwide, there’s bound to be something on offer that interests you!

Etsy offers the following Goods/Products:-

  • DIY Crafts & Craft Supplies
  • Handmade Products
  • Artwork
  • Jewelry
  • Paper Products
  • Handmade Personal care products
  • Artisan foods
  • Small batch Cosmetics
  • Clothing & Accessories
  • Personalized Stationery

Many artists provide Digitally downloadable products for sale, including planners, stationery designs, and prints of many kinds of artwork.

For consideration as vintage, items must be at least 20 years old to qualify.

Costumes, Apparel, Accessories, Jewelry, Photographs, Home Goods, Games, Books, and Toys are just a few of the vintage items available on Etsy. Vintage items sell for a higher price than new, contemporary pieces because they are rarer and often authentically designed.

What is Facebook Shop?

Facebook Shop - add Etsy products to Facebook shop

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Facebook Shops is an eCommerce platform that lets businesses quickly sell their products on Facebook and Instagram. Sellers can create custom online stores without coding, promote items through Stories, and manage orders from a centralized dashboard.

With Facebook Shops, businesses can reach a global audience of consumers and retailers looking for quality goods and services to buy on social media platforms.

Additionally, Facebook Shops allows sellers to track their sales metrics in real-time to know how well their product is selling.

This service has many benefits for businesses, including reaching a large audience quickly via social media platforms. Additionally, businesses can track sales trends and measure customer feedback quickly.

And lastly, this platform increases brand visibility as buyers are more likely to explore products if they know about them from friends or family members who have used them.

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Why do you need to Add Etsy products to Facebook Shop?

You need to add Etsy products to your Facebook Shop because of the following reasons:-

Boost Product Awareness:

Facebook has a massive influence on customers when building product awareness. In fact, according to eMarketer, 61% of consumers say that they use social media sites like Facebook to learn about new products before making a purchase. 

So brands must ensure their content is engaging and attractive to reach as many people as possible. Additionally, using effective marketing strategies such as paid ads and influencer outreach can help to ensure high levels of engagement with your audience.

Social Proof is a strong motivator for purchases:

Engagement on social media apps or sites is essential to a Brand’s Strategy. Marketers build trust and create loyal customers by sharing positive reviews, comments, likes, tweets, and pins of the products with engagement.

This increased transparency has led to more customers being “happy to share” their experiences with their purchased products. Additionally, this feedback gives brands valuable insights into improving their product offering and marketing strategies and increasing conversion rates.

Boost Sales:

Facebook is an inexpensive and effective way to reach your billions of target audience. You should ensure that the target audience sees your products, likes them, and shares them on Facebook to maximize the potential for success.

Additionally, you can use retargeting ads (which are specifically tailored towards reaching people who have already shown interest in a particular product or service) to continue exposing your products to those interested in learning more.

Requirements to Add Etsy products to Facebook Shop?

A few requirements must be met for Etsy products to be added to Facebook Shop, like:-

  1. Facebook Domain Verification for Etsy

Adding Etsy listings to your Facebook or Instagram shop will require verifying your domain. To verify your domain on Etsy.com, follow the steps given below:-

  • Log in to your Facebook Business Manager and go to the Domain Verification page.
  • Enter your New Domain and Shop URL in the format of shopname.etsy.com.
  • Copy the meta tag verification code that Facebook has provided.
    1. Go to the Meta Tag Verification tab.
    2. Copy the entire code starting from “<meta-name=”.
  • Now, login into Etsy.com.
  • Navigate to the Shop Manager.
  • Click Settings.
  • Click on the Facebook Shops.
  • Put your Facebook Verification Code in the area marked “Paste Code Here.”
  • Click on the Connect button.
  • Go back to the domain verification page for Facebook Business Manager and click Verify.

After following the above steps, you will receive a confirmation mail saying “Your Domain is Verified”. When your domain is verified, you can add your products to the Facebook Catalogs using your listing URL: shopnamexyz.etsy.com/listing/ID*.

If you need assistance with your Facebook Business Manager account, contact Facebook Support.

  1. Link your FB page to your shop

You can add your Facebook page to your website’s “About” section for more specific, targeted linking. This will allow potential customers to learn more about you and your offer before purchasing. Additionally, it lets you connect with current and past customers more deeply.

The steps you must take to link your FB page to your shop are as follows:-

  • Visit Etsy.com.
add Etsy products to Facebook shop
  • On any Etsy page, click the link labeled “Your Shop.” (Ensure you are signed out of Facebook).
  • Click Shop Settings from the drop-down menu, then select the About your Shop tab (second from the bottom).
  • Members will be on the first page to appear by default. Select the Story tab that is located next to it.
  • Scroll down to the bottom of the page until you see a Shop links section.
  • Select Facebook under Link types and add the URL of your Facebook business page.
  • Finally, click on the Save button mentioned at the bottom of the page.
  1. ‘Shop Now’ on Facebook Page

Facebook Business Pages are beneficial for merchants. They allow you to reach a wider audience and generate more leads from your page. After that, it’s essential to get direct potential customers straight to your shop through your page. This way, they can find what they’re looking for, and you’ll be able to increase conversion rates.

The steps you must take to add the ‘shop now’ button on your Facebook Page are as follows:-

  • Under your Facebook Page’s cover image, select the Add a Button.
  • You will get different options to choose from. Select the Make a purchase or Donation button.
Make a purchase - add Etsy products to Facebook shop
  • Choose Shop Now. A popup message will appear asking you to Add the link you want to send people to.
  • Just add the link you want to add and click Save.

Your shop is now ready with the ‘Shop Now’ button!

Facebook Shop now Button - add Etsy products to Facebook shop

How to Add Etsy items to Facebook Shop?

It is very easy to add Etsy items to Facebook shop, just follow the steps mentioned below:-

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Step #1 Add Etsy Products to Facebook Catalog Manually

  • You need to log in to your Facebook page and Etsy page.
  • Click on Add a button > Shop Now. There you will see a space to enter your website. Go back to your Etsy page and Copy your Page URL.
  • Paste the URL in the space of the shop now and click Save.
  • The Shop Now button will take you directly to the Etsy page.
  • You will get a new menu named “Manage Shop” on the left of your Facebook page.
  • Click on the Manage Shop menu. It will take you to how to set up your shop on Facebook.
  • Click on the “Start Shop Setup” button. It will ask you some questions, which will be in a total of five slides.
  • Select Checkout on another website, then click Next.
  • You will see to Connect your Business Account. So add your business Gmail account, linked with your Etsy store, and again click on the Next button.
  • You will be asked to Create a Catalog. So select the category related to your products, for example, printables, artwork, etc. and then check the terms and conditions and again click next.
  • Finally, check one more box regarding the Merchant Agreement and click on the Submit Shop for Review button.
  • You will see a box asking you to choose how your customers can view your shop. You can change it by clicking on the Change Now or Maybe a Later button to do it later.
  • You get to see “Welcome to your Shop!”. Below that, you have Add Products option.

Step #2 Make Facebook Shop Checkout on Etsy Website

  • Click on the Add Products option, which will take you to the Facebook Commerce Manager page.
  • On the right side, click on the Add Items button; you get two options to Add Multiple Items or Add One Item.
  • After that, you need to provide Basic Info about your Etsy Product, like product title, product description, category, website link, product price, product condition, and the product’s main image. You can add more information by clicking on that menu and finally clicking on the Finish button. (remember you need to add some product details on Facebook that you entered on your Etsy website).
  • After you add your item to the Facebook Commerce Manager, the product will be reviewed on Facebook. But the process of reviewing is rapid. It hardly takes 24 hrs to review your product information.
  • Now go back to your Facebook Page > Manage Shop.
  • Click on the Preview Shop.
  • Once your product is reviewed, it will be shown on your Facebook Commerce Manager page.

Conclusion

Adding Etsy products to your Facebook shop is straightforward. You need to follow the steps that we have explained in this article. At the end of it, you will see how easy it was for you to add Etsy items to your Facebook pages. So, remember to try out what we have shared above and see how sales soar!

If you get stuck anywhere during the process, leave a comment, and we’ll help you.

FAQs on How to add Etsy products to Facebook shop:-

Can you import Etsy listings to Facebook shop?

Yes, you can import your Etsy listings to your Facebook shop. For that, you must have a Business Page on your Facebook. On the right side, you will see a call of action button with blue color. Click on the Add Button > Your Button > Edit. You will see several options there. Click on Shop With You or Make a Donation option, and from the drop-down menu, select Shop Now.

Once you click there, click on the Next button. Click Shop on your Page. Dont change anything in configured. Click on the Finish button. Now you can see your shop now button is enabled on your Facebook page. On the left side of the Facebook panel, you will see a Shop named menu will be added. Click on it and.

Describe what your shop sells in the shop description box and Save. Now click on Add Products; provide images, videos, and product information related to the Etsy product you want to add to your FB page. Enable the button to allow it to share it to your FB Shop and click save.

Now facebook reviews the product info and can take 24 hours to get it displayed on your FB shop. Once approved, it will be shown to your FB shop, and the viewer can see all your product details and click on the URL to land on the Etsy website to purchase it.

How do I list my Etsy items on the Facebook marketplace?

Listing your Etsy items on the Facebook marketplace is a great way to increase traffic and sales. To get started, you will see three categories to fill up Basic Information, Display Options, and Create Variants. First, go to the Facebook page > Add Items > Add manually >Save.

Drag and drop your Etsy item images and copy and paste the details of your Etsy product, such as product images, product title, website link, condition of the product, and category. Once done with it, click Next and enable all the display options.

Finally, again click next and enable skip this step, after that, you will see a message on the screen that The item was Added to your Catalog.

Author

Karthik Ramachandiran is the SEO Manager at AdNabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, and Metafields. Karthik has a lot of experience in SEO and Content Marketing. Also, he enjoys exploring new ways to make content more effective for both readers and search engines.