Google Merchant center Shopify

How to set up Google Merchant Center Shopify store?

To create Google Shopping Ads for your Shopify Store, you need to have a Google Merchant Center account. In this article, we will learn how to set up Google Merchant Center for Shopify.

Shopify Google Shopping Feed

What is the Google Merchant Center?

Google Merchant Center is the launchpad for Google Shopping Ads or Product Listing Ads. Merchant Center is where you can store your Shopify products data (product feed). Google reads this product feed to list Google Shopping Ads whenever eligible. The product feed contains all the information of your Shopify products such as product name, image, unique id, description, and attributes in a format that is easily readable by Google.

You also need the Google Merchant Center to provide important details pertaining to the taxes and shipping of every individual product. You must have provided all these details before your Google Shopping Ads for your Shopify store can go live.

How to set up Merchant Center for Shopify Store?

Setting up a Merchant Center account is easy. Jump to Merchant Center’s home page and click on the sign-in button with your Gmail account that is associated with your Google Ads account. In case you don’t have a Google Ads account, create one. Once you are done registering a Merchant Center account, you will be prompted to do the following actions.

1. Add your Business Information.


2. Agree to the Terms of Service.


3. Website Verification.


After these 3 simple steps, your Merchant account is ready! The very first task after getting hold of your merchant account is for you to set up shipping and tax details. Find the settings tab on the left side, and from the drop-down menu select tax and shipping.

Now that your Google Merchant Center for your Shopify store is inaugurated, it is time to add your google data feed to the merchant center. You have to create your product feed and upload the file for Google to read and get them ready for relevant users. You are either create a feed manually or use Content API for Shopping or export data for your Shopify platform using the Easy Google shopping feed app.

This is how you set up your Google Merchant account for the Shopify store. Following this, you can create your first Shopping Campaign for the Shopify store.

Shopify Google Shopping Feed

Google Merchant Center for Shopify: FAQ

How do I link my Shopify to Google Merchant Center?

To connect your Shopify store to Google Sheets, go to Sales channels > Google in the Shopify admin. After that, choose a Google account or create a new one and link it to Shopify. You must give Shopify permission to access your Google account information.

What is Google Merchant Center Shopify?

The Google Merchant Center is where you can create and run Google Shopping Ads or Product Listing Ads. The product feed from Shopify may be stored at the Merchant Center (Shopify). When a product in the feed is eligible, Google scans it to display Google Shopping Ads.

How do I get Shopify on Google Shopping?

  1. Start your free trial. With a 14-day free trial of Shopify, you may establish an online store for your items.
  2. Connect your Shopify store to Google Merchant Center. Add Google as a sales channel in your Shopify admin and link it to your Google Merchant Center account.
  3. Sync your products and start selling.

How do I create a Google Merchant Center account?

To join Merchant Center, you’ll need a Google account (like Gmail). If you don’t have one, go to and create one. After you’re ready, go to Merchant Center and log in using your Google account to begin.

Shopify Google Shopping Feed


From AdNabu we have developed some useful apps for your Shopify stores. be sure to check them out here:

1. Google Ads Conversion Tracking App.

2. Google Ads/AdWords retargeting App.

3. Easy Google shopping feed App.

Be sure to Check our Other Google Ads for Shopify-related Articles Listed Below:

1. Google Ads for Shopify. 

2. Search Campaigns from Shopping Campaigns.

3. Google Ads Conversion Tracking For Shopify Store.

4. Google Merchant Center for Shopify store.

5. Google Search Ads for Shopify store.

6. Google Shopping Ads for Shopify store.

7. Google Dynamic Search Ads for Shopify store.

8. Google Dynamic Remarketing Ads for Shopify store.

9. Google Ads Apps for Shopify Stores.


Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.